0 fans ≠ 0 weibo marketing
No fans on weibo account is a nightmare for all weibo marketing agencies. However, 0-fan weibo account can be more influential than those accounts with hundreds of thousands of fans.
A weibo marketer“天风TF” has conducted a test recently.
1. Preparation
He creates a new account, let’s call it A account. “A” account is totally new with no fans and “B” account is a big account with 500 thousand fans. Then they put the same video with different strategy.
2. Result
One day after they put the same video, B account gets 8 700 VV while A gets 17 000 almost twice the former one.
3. Analysis
How can a big account defeated by a fresh account?
- B account is more focused mottos not funny video, so the keywords for B account is not funny. On the contrary, A account is much more flexible can adapt everything even changing account name for this video.
- The fans of B account are mostly white-collar females who don’t pay a lot of attention to funny stuff. On the other hand, A account published this video in a group which consists of video-lovers.
- B account published the video in the afternoon when most its fans are working. At the same time, the video from A account is being viewed by those video lovers who check weibo all the time.
- For weibo updates so fast that most posts can only stay on the first page of searching result for no more than 2 seconds, then they can never be found without promotion. Without promotion, the visibility of the video from B account is very low. A account adopt a better optimization to keep the video on the top position in the group.
To sum up, the key for A account to get more VV is
- reach precisely the targeted people
- make the right optimization for the post.
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