If you are a tourism professional, whether a hotel, a tour operator or even the manager of a landmark, this trend is no news to you. Chinese are traveling, a lot. In 2015 they spent over half a billion dollars on travel and there are no signs it will stop there. In this article we will talk about the best practices to benefit the most from these inbound travelers from the Middle Kingdom.
Step one: be visible…
To create the best return on investment you must advertise where Chinese people are looking and that means targeting mobile devices instead of desktop PC’s. There are over 720 million netizens behind the Great Wall, and when connecting to the web, their device of choice is the mobile phone.
Affluent Chinese millennial households spend an average of $65 000 per year on travel outside of China. These younger customers are best marketed to through social media and, while social media platforms are huge in China, they are not the ones we are familiar with in the west. As you may be aware, Facebook, Twitter and YouTube are blocked in China and as a result the Middle Kingdom has developed its own networking applications. With over 700 million monthly active users, WeChat will become your best friend when it comes to communicating with young travelers. Weibo, the Chinese Twitter, is also relevant with over 120 million users per day despite experiencing a decline in usage.
Chinese consumers regularly use their mobiles to make purchases as it is very convenient to do so with the many payment solutions available. Travel agencies using mobile as key vector for their promotion are therefore the ones having the most success. They post the full travel plan with the itinerary and images so consumers can easily view the information, make a decision and buy from their mobile phone.
Step 2: … a positive brand
In China, reputation is everything so it is essential to have a professional monitoring and managing your e-reputation.
Social networks give you the opportunity to work on your branding. You can control your brand on Baidu (China’s Google), but in China forums and question-answer sites are very popular and these are hard to control. Some competitors will not hesitate to try to tarnish your reputation and misinform Chinese consumers about your products on these forums.
Recent events linked to terrorism and crime has led to some travel destinations being less popular than they should. France and its capital, Paris, are a perfect example of this phenomenon. Travel professionals should design special communication strategies (such as dedicated personnel speaking Chinese) for Chinese tourists, to ease any concerns they may have about their safety.
While all this will help your visibility, don’t forget to tackle the more tradition channels such as travel agencies. Many Chinese still prefer to take the group travel route when it comes to going abroad. Over 50% think that it is a much safer and easier way to travel for several reasons.
The first being it avoids obstacles with the language barrier. Most Chinese tourists do not speak a foreign language so communicating abroad is seen as difficult. Secondly, group travel usually has a lower price tag and a swifter visa procedure making it easier and more affordable.
See all opportunities in Tourism Market
Dear sir
Greetings!!!
Our company East African Eco Tour is a tour and travel Operator originated in Ethiopia providing different kinds of service including Traveling, Booking and Ticket Reservations inbound. Having this in your mind we would like to express our sincere gratitude to work with your Company and share your magnificent and long lasting Experience by which we’ve gone through your company profile we believe that such traveling services in Ethiopia has a very good potential opportunity on marketing Ethiopian trips with our tour and travel services. It is in this respect that we would like to extend our interest in forming a partnership with your agency: we believe our services can compliment your traveling agency in further promotion of Ethiopian tourism with adventure tours,historical tours, wildlife tours more and more tours better market potential in allover the world. At your request I can send you an introductory of our company profile in PDF format for your perusal or you may peruse our website at : http://www.eastafricaecotour.com registration number and business license proc. no.6862010 and tourism services competence certificate cac no437.
Should you be interested in this cooperation or have a question in this regards, please feel free to give me a call 00251118628455 or 00251911545997 or send me an email at [email protected]
Who we are.
EAST AFRICA ECO TOURS is now a reputed company. Our core business is incoming tour (groups, individuals and resorts throughout sightseeing tours, organization of conferences, workshops) also we want to development entire area in Ethiopia and our motivation to cooperate with you.
We would like to give your a very memorable and unforgettable Tour of Ethiopia with an affordable Tour package etc.
We are the pioneers of customized holidays. We tailor-made your holiday the way you want, when you want, for the price you want!!!! We are the trend setters of Web based travelers!!!!
Our Vision.
Make your holiday memorable, enjoyable & pleasurable.
Our Team.
Only the professionals work with us!! Years & years of experience, novelty & innovation in tour planning has made us the best holiday makers in Ethiopia.
Service Standard.
Every web inquiry will be answered within 24 hours.
We are contactable 24/7 on email, over the phones & through the fax!!!
We posses the cream of chauffeur guides, guides, interpreters, translators & chauffeurs.
Our Services.
We offer variety of tours and excursions all around Ethiopia . Our services include Hotel reservations, Rent a Car, Wildlife and Nature tours, Wildlife Safaris, Boat Safaris, Cultural tours, City tours, Nature and adventure trekking, Horse safaris, Cycling, Scenic Rail rides through hill country, Hot air Ballooning, Special Weddings and Honeymoon Packages, Special Cultural festivals, Meditation programs. Dancing tour Massage tour, Medical Tours Etc…
Contact us for further details!!!!
Flexibility
We adapt ourselves to your needs. The quotations we offer, respect your customers budget, and their expectations. We have a real knowledge of the product being offered and this gives us the flexibility to bring you original ideas that will make a real difference. With these ideas and flexibility, you and your clients satisfaction is guaranteed.
Personalization
Companies, large or small, are not abstract entities, they are people, and we mean by personalization, immediacy and access between the client and us. Available 24 hours a day, assisted by an emergency number, manned by a senior member of our staff, your clients will be secure in the knowledge that they are being looked after by people who care. We are always on the other side, serving.
Speed
A professional incoming department, has to be fast. Competition and a market increasingly dependent on the Internet, requires rapid and effective responses. The requests of our clients are always answered on the same day, it allows you to be more efficient and with that the chances of success are greater. We need to be fast to successful and Win.
Trust
Confidence is obtained with effective and honest work. We exist thanks to the mutual trust between customers and suppliers. It is the building block of all our business. At Temps we take great pride in the confidence that our clients have placed in our work. Our clients give us the responsibility to serve and we do it with enthusiasm and knowledge.
Thank you very much and we hope to receive your favourably response soon.
With Best Regards,
Frewoini A.
Hi Olivier,
I’m launching a financial product which is going to allow chinese tourist to order and preload holiday funds onto a local currency debit card. This debit card is accepted at over 35.9 million locations worldwide.
It seems to me that getting in bed with a chinese tour agency is a pretty tough job. Do you have any recommendations ?
Thank You
Good luck for you launch
hi Oliver
I am Tenzin From Bhutan , and i would love to promote my Travel Agency in China ,
so please help me there, our website
http://www.bhutantenzin.com
regards
Tenzin Norbu
Bhutan
I already send you an email 😉
Hi Sir.
I am working as a touroperator for a company in Ho Chi Minh City.
Our company is concentrating on some kind of tours like motorbike tour , walking tour and so on
I would like to promote my website in China segmentation.
I want to know further information.
i attach the link of my website behind:
streetfoodadventure.com
Thank
best regard