Chinese New Year is upcoming this year, the moment for most of the companies to create their own marketing campaign and to be really creative. Here we will share with you some genius ideas from brand during CNY event.
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Burberry will surprise you for Chinese New Year.
Burberry has decided to target men’s and women’s by offering them digital gifts. The idea is simple: members of Burberry WeChat account will get the opportunity to have a virtual experience by unwrapping their gifts just by tapping, swiping and shaking the screen of their phone. Once the users have already opened their gifts, they can send to their Wechat contacts personalized e-card.
Adding to this, this year Burberry decided to innovate its gifts by organizing a contest allowing its user to win a limited edition envelope and an assortment of gifts that is gathering cashmere scarves, trench coats, wallets and bags.
Levis stay in the traditional way
Levis is staying in the traditional side this year. Levis is proposing us to win fun goodies such as clothes, phone cases, T-shirt, towel and wallets…etc. Do you want to win some of these goodies?
Put your name, phone number, date of birth and see if you have win or not…etc.
Pizza Hut creates wechat games
Pizza hut opened a funny game for you this year. Do you want to try some new beverage of pizza hut at cheaper price? Try to take a screenshot of this picture before the red envelope get closed! The brand put a GIF within its Wechat page showing moving switching pictures between beverage in promotion and red envelope. Catch the drinks!
I admit that I have tried several time before catching up the screenshot below
KFC choose the perfect meal for you
Can you see the K of KFC all around the writings, you see the hamburger right? The idea is try to press the red button where the K will reach the hamburger. If you fail then you will get a white screen. If the users succeed then, they have to enter their name and they will have the chance to know what kind of meal at KFC will suit them the best! You want to go to KFC eat but you don’t know what you are going to order? This app is made for you
Watsons with its wisdom cat
Get your sermon for the year with the cat of Watsons. The idea is really simple, the user has to link the 6 points between them and after that he will get his sentence for the year 2016 upcoming.
“Take care of your health”, “Try to be more optimistic”…etc.