How Forex companies should market their Offer to target Chinese clients
Forex trading market in China is not really easy to break into. Chinese government has settled really strict rules for western companies that want to lead forex trading business in China. Here, we will give you some reasons:
- First, all the technical system in China is really different from other international models.Those differences can lead to some complications and difficulties which may affect Chinese’s economy growth.
- Second, forex trading is seen as a too risky operation and dangerous because of too much exposure for Chinese people. Due to this huge population, if there is any imbalance in the economy, it could have a consequent impact on social stability because of losses in savings.
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The main interesting point China about forex trading market is the fact that most of transaction are traded with the Yuan. Goods and services are pricing in Yuan rather than dollars. To give you some figures, last year China’s trading goods exceed 4 trillion dollars. Chinese foreign market is dominated by inter-bank and retail market for example you have the CFETS that is a trading platform supervising inter-bank market, PBOC is a regulatoy authority…etc
The operations of foreign exchange trading in China are carried out by a number of banks and foreign exchange trading agencies. But how those companies can succeed to promote their forex trading in this fierce competition and in a country of strict rules?
Pay per click & Seo on Baidu
Pay per click is allowing companies to face the rude competition on the forex trading market.
What is pay per click advertising? PPC is advertising system where advertisers can display their ads on a hosted website and when one Internet user will click on this ads, at this time, this hosted website will charged the advertisers.
If you choose to lead a PPC campaign on Baidu, you will have better chances to reach your target because Baidu will display on the top first pages the advertisings results which is more than a half of a page.
Most of Chinese Business men will research information before investing somewhere…
Online chating is really convenient for customers, since they had the opportunity to ask for help in an easy way and get their answer faster.
Moreover it can cut down the extra expenses because of employee time saving and phone expenses saving. It allowed employees to manage different chats at the same time and optimize their work timing.
Another point is that online chating tool can increase sales revenue if your employees are processing well.
You can see two examples below of an easy access of online chatting.
Involvement through Wechat
You have to engage your audience to your brand and to build a community around your brand image and what they are waiting for. The idea is to bring your audience into this world, communicate about politics, economics and interesting subjects that might catch user’s attention. Below you can have an overview of the FXCM, a forex trading company offering different kind of content around financial and economic topics.
Wechat target customers
You have to get your audience interested about your topic. Think about your targeted audience, you have actually two kind of potential customers:
- The first target is those customers who are not really used to forex trading market because it is a too complex market where most of the people might feel completely lost because of complicated figures and explanations. Basically, you have to bring them into this world and make it simple for them to understand.
- The second target is those who are getting used to compare forex trading agencies and are familiar with these sector. You have to offer them different content than the first target towards more professional and technical side.
Make Wechat quality article depending on the target and try to catch their attention.
PR & e reputation
In this area, you better position yourself as an expert in the sector. Publish relevant articles on a referent financial and trading online magazines in order to be more influent on this area and to get more leads. The idea is to speak about the market and make an analysis of it on some leading financial websites and influent newspapers such as forexqq.com for example.
Before starting to trust a forex trading agency, Chinese will search on the Web and if they found some bad comments, they won’t trust you and won’t choose your company. If you have bad comments, you have to know how to anticipate it and if you get positive comments, you have to highlight it.
To conclude, the forex exchange market is not so simple in China due mainly to regulations, but the idea is to understand Chinese customers and optimize your marketing campaign on tools that Chinese people use.
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