Search Results for: douyin

Can WeChat Channel Compete with Douyin?
Wechat Marketing

Can WeChat Channel Compete with Douyin?

China´s most used messaging app WeChat, managed by Tencent Holdings Ltd., released its newest feature called “Channels” in early 2020. We are talking about the nightmare of short video apps such as Douyin (Chinese TIKTOK) and KUAISHOU. This instant messaging App, with 1 billion active users, created this feature to compete in the short video…

Douyin is becoming the next battleground for brands in China
advertising in China | Digital Marketing China

Douyin is becoming the next battleground for brands in China

Douyin, the equivalent of Tik Tok or Musical.ly, which is a short video(less than 15secs) sharing app that’s growing rudely in China among youngsters and gradually among users of other ages. Since its launch in 2016, it now has grown into a platform of one hundred and fifty million DAU and three hundred million monthly…

China Luxury Market Guide
Luxury China : Market, Trends & Analysis

China Luxury Market Guide

Today, luxury would be nothing without the tremendous sales generated by Asia, and especially China. According to Bain & Company, the Chinese should account for 50% of the worldwide luxury purchase in 2025. In our fast-moving and the hyper-digitalized world, 2025 is tomorrow.  China is evolving fast; more and more people improved their living conditions….

The Artificial Intelligence Industry in China
Industry in China | Sectors & Industries

The Artificial Intelligence Industry in China

Perceived as a futuristic technology from science-fiction movies, AI has always been a source of fascination. However, thanks to technological prowess, it finally became a reality a few years ago, shaking up our daily lives and habits. From voice control to facial recognition on our smartphones, we are now able to control our household equipment….

The beer market in China is going premium
Food & Beverage

The beer market in China is going premium

As the most populous country in the world, China and its 1.4 billion netizens consume more and more beer every year. While in many western countries, there are downward trends in the consumption of alcohol, in China it’s the opposite. Even though liquor isn’t the favorite beverage of Chinese people, beer is more adapted to…