Search Results for: douyin

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Can WeChat Channel Compete with Douyin?

Can WeChat Channel Compete with Douyin?

China´s most used messaging app WeChat, managed by Tencent Holdings Ltd., released its newest feature called “Channels” in early 2020. We are talking about the nightmare of short video apps such as Douyin (Chinese TIKTOK) and KUAISHOU. This instant messaging App, with 1 billion active users, created this feature to compete in the short video…

How to leverage Douyin for advertising ?

How to leverage Douyin for advertising ?

Seeing the impressive influence of Douyin among Chinese people (Douyin is not only attracting the youngest ones but also adults), a lot of brands started to make “Douyin-style ads”. Let’s take a closer look at how they are leveraging a social media app for their promotion.  Douyin reaches 400 Million active users in 2020, according…

Douyin TikTok : a New Way To Sell Big In China
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Douyin TikTok : a New Way To Sell Big In China

To remind, Douyin is a short-video platform which allows users to both produce and watch 50 second videos with numerous effect, music background, filters and other tools to be as creative as you want. Douyin has achieved amazing growth numbers for the past years since it was first launched. Douyin is HUGE in China As…

Douyin is becoming the next battleground for brands in China

Douyin is becoming the next battleground for brands in China

Douyin, the equivalent of Tik Tok or Musical.ly, which is a short video(less than 15secs) sharing app that’s growing rudely in China among youngsters and gradually among users of other ages. Since its launch in 2016, it now has grown into a platform of one hundred and fifty million DAU and three hundred million monthly…

Can you Succeed in the China Electric Vehicles Market?
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Can you Succeed in the China Electric Vehicles Market?

China is not slowing down its production and sales of electric vehicles. The country is the global leader in both, with new data suggesting they will remain at an all-time high for some time to come! Naturally, Western companies are looking to grab a share of the China electric vehicles market. Succeeding in the Chinese…

Easy Strategy to Market Music in China
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Easy Strategy to Market Music in China

In a country where a large part of the population (more than 75%) listens to music, China’s music market is still very underdeveloped compared to major producing countries like the United States (1st) or Japan (2nd). Like many industries that are not mature yet in the country, music represents an incredible opportunity for those of…

Legal & practical ways to protect your brand in China

Legal & practical ways to protect your brand in China

Being copied is for every company in China a real problem. Arriving on a market and seeing a copy of your product even before launching it is not something pleasant. It’s even really frustrating. The Chinese paradox could be described as follow: The fast development of intellectual property law offers legal protections, but a high…

Increasing demand for Japanese Premium Sake in China
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Increasing demand for Japanese Premium Sake in China

The booming Chinese liquor market is huge with many different types of alcohol. However, one type that has been largely overlooked and yet holds a lot of potentials is Japanese (Premium) sake. In this blog post, we will discuss why you should consider selling your products in China and how to do so successfully! China…

Guide to Localizing Content in China

Guide to Localizing Content in China

All companies dream of conquering international markets. This is the reason why companies are present on a global scale and more and more distribute their products on a global scale. We know that English is considered the language of international communication, yet only 20% of the world’s population speak it. So how do you communicate…