Search Results for: kol

CREATIVE IDEAS FOR KOLs MARKETING ON WEIBO
Social Media China | Weibo Marketing

CREATIVE IDEAS FOR KOLs MARKETING ON WEIBO

KOLs are popular social media users who have created viral content and developed a large following on social media platforms. Many are experts in their respective fields who create a personal connection with fans sharing advice, reviews, instructions or tips regarding products, brands or other life topics. Chinese KOLs have a much stronger influence on…

How these KOLs sold 450,000 bottles of wine on WeChat in 1 day?
News | Wine in China

How these KOLs sold 450,000 bottles of wine on WeChat in 1 day?

Created in 2013, A former couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Shanghai Dowell Trading, includes nine sectors of activity, cosmetics including a factory in the Lyon region, home appliances, and fashion. This company employs some 400 employees and sells products in its 75 stores…

How KOL marketing works in China?
branding in China

How KOL marketing works in China?

Chinese consumers do a lot of research before deciding to spend money on a product or service. One of the most important factors is reputation. In China, there is nothing better than a local KOL (key opinion leader) vouching for a brand. With some KOLs having over 10 million followers, this marketing strategy has become…