In the early morning of December 6, influencer Ziqi Li triggered a wide discussion on Weibo, with more heat than ever before, and almost everyone was discussing whether she was “exporting culture”. It all started with her fame on YouTube. At present, Ziqi Li’s YouTube channel has 7.99 million followers, and CNN, one of the…
Chinese KOL (influencers) can ask 1000$ to 1,000,000$ for one post…. It is a really booming industry. In this article, we will tell you about the KOL (Key Opinion Leader) industry in China, and how to make a lot of money and get rich from it! OVERVIEW OF THE KOL INDUSTRY IN CHINA Before going…
It is a Step by Step Guide to help People to become Famous in China, be a KOL (key Opinion leader) and monetize their Popularity. It is a well-known fact that every other teenager in China wants to become an “influencer”, “KOL” or “WangHong” (网红) – a social media personality with a large following and…
KOLs are popular social media users who have created viral content and developed a large following on social media platforms. Many are experts in their respective fields who create a personal connection with fans sharing advice, reviews, instructions or tips regarding products, brands or other life topics. Chinese KOLs have a much stronger influence on…
Created in 2013, A former couple of Chinese actors, opened his company “Shanghai Dowell Trading”, with partner French producer and trader Haussmann Family. Shanghai Dowell Trading, includes nine sectors of activity, cosmetics including a factory in the Lyon region, home appliances, and fashion. This company employs some 400 employees and sells products in its 75 stores…
By analyzing your positioning we can build a successful strategy, consistent with your goals. We have a rich network of contacts in which to choose the best KOL to represent your brand. Choosing the right KOL, each half corresponds to another, which is why we guarantee you the choice of the Key opinion leader best…
Chinese consumers do a lot of research before deciding to spend money on a product or service. One of the most important factors is reputation. In China, there is nothing better than a local KOL (key opinion leader) vouching for a brand. With some KOLs having over 10 million followers, this marketing strategy has become…
Key Opinion Leaders are powerful influencers on Chinese social media platforms. Major brands have always worked with celebrities to generate exposure and sales. In the past, they paid celebrities to endorse products but with the rise of social media a new wrinkle has been added to this marketing technique. <p style=”font-size: 1.5rem; margin: 0 0…
If you want to acquire much more Chinese influencers in your business, it is the best way to look into what the Chinese people like, especially among the millennials. The prevalence of social media use among Chinese consumers has given rise to a large pool of digital influencers. Influencers are called KOLs (key opinion leaders)…
Is influencer marketing worth a slice of your China marketing budget? Since few years, KOLs became a real part of the influencer marketing. They are numerous and powerfull. Do you need to ask you if a KOL can be useful for your business? Most of the brand call on KOL because they are an effective tool to…
More and more people use the social networks in China, especially the young people who are the most active. But among the users of the social networks, certain stand out thanks to their number of subscribers, whom are the KOL (Key Opinion Leader), the opinion leaders. On Weibo, we count more than 30’000 KOL having…
We are a growing team of 75 marketers with a passion for China and digital marketing. We are constantly looking for new ideas in order to renew our solutions packages and always be on top of the market trends. With 7 years of existence, we have had many satisfied customers who regularly come back to…
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