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China-Italy 50 years of partnership: Opportunities for Italian Businesses
Business in China

China-Italy 50 years of partnership: Opportunities for Italian Businesses

China-Italy relationships In 2020, Italy and China celebrated 50 years of bilateral diplomatic relations. Throughout antiquity, the two countries had unofficial contacts, through cultural and economic exchanges. 50 years after the formal signing, the friendship between the two countries is solid. This was demonstrated by the aid sent by China to combat the health emergency…

The Secret Weapon to Market any High End Shampoo Brands in China is this
Beauty & Cosmetics Industry | Sectors & Industries

The Secret Weapon to Market any High End Shampoo Brands in China is this

The Chinese hair care market is booming these days. Hair care, with high product penetration in China, recorded stable value growth in 2018, mainly driven by upgraded consumption, as consumers traded up to high-end products, resulting in the higher growth momentum of premium hair care than mass products or the industry average. It is not…

Tips for Identifying Opportunities in the Chinese Market Trends
Business in China

Tips for Identifying Opportunities in the Chinese Market Trends

The Chinese society is facing evolutions, and in particular towards its luxury consumption.  Brands have to reconsider the process to approach and satisfy consumers’ interest. Nowadays, it is crucial to observe and understand the Chinese customers’ behavior and needs. Today’s top companies succeed by making innovation a fundamental part of their strategy.  Marketing to China…

Chinese Millennials want “Lifestyle”, and why Marketers Should Care?
Marketing Research in China

Chinese Millennials want “Lifestyle”, and why Marketers Should Care?

Over 147 million Chinese millennials born between the ages of 19 and 35 are part of the one-child generation. According to the new report shown by Tencent Social Ads, this number has triple the savings of the post-90s generation, indicating a higher purchasing power and financial autonomy. In fact, being the only child means they were…

How European Countries Can attract Chinese tourists?
Chinese tourists | Sectors & Industries

How European Countries Can attract Chinese tourists?

While middle European countries became classic destinations, Chinese tourists do not rush to Hungary, Croatia or Romania. Eastern-Europe countries have not yet carved their reputation in China … This article explains to you why and how to improve the touristic image of a country for Chinese tourists.     It should be noted that the…

Top Features to Attract Chinese Tourists
Chinese tourists

Top Features to Attract Chinese Tourists

Under the circumstances of economic contraction, China’s outbound tourism industry still in high demand, though. With a 15% increase on outbound traveling volume from 2017 to 2018, it is still a rise of Chinese tourists traveling abroad every year. According to the data provided in 2017 by Ministry of Culture and Tourism, the growth of…