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Wechat Mini-Programs: 8 Best Design Practices 2019

Wechat Mini-Programs: 8 Best Design Practices 2019

I attended a conference called “China Chat” in Shanghai last week. This is one of the most well-invested conferences in China focusing on Chinese social media, digital marketing, and smart retail. I was very enthusiastic and amazed by multiple deeply-analyzed information presented by speakers. Among them, there is “Best practices for killer Wechat Mini Programs…

WeChat’s mini-programs, more useful than traditional apps ?

WeChat’s mini-programs, more useful than traditional apps ?

The Chinese app WeChat is also becoming more and more famous even in the west. It has now over 1.2 billion MAU (monthly active users). Out of that astonishing number of users, 50% of them spend over 90 minutes per day inside the app, giving WeChat an immense amount of consumer data. WeChat Marketing has…

How To Use WeChat Search/SEO To Increase Your Brand Visibility

How To Use WeChat Search/SEO To Increase Your Brand Visibility

If you’re a business owner looking to increase your brand visibility in China, you should consider using WeChat‘s search engine optimization (SEO) features. In this article, we’ll show you how to use WeChat’s search capabilities to reach more Chinese consumers. We’ll also provide tips on how to improve your SEO strategy for WeChat. Keep reading…

Ultimate Guide To WeChat Advertising & Growth
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Ultimate Guide To WeChat Advertising & Growth

Wechat is a social media app that’s similar to Facebook, Instagram, and Snapchat all rolled into one. The app has over 1.2 billion active monthly users with about 700 million daily active users. Because of its success with Chinese netizens and a wide range of communication tools, Wechat has been invested in by brands and…

How To Register A Wechat Official Account? (Update 2022)

How To Register A Wechat Official Account? (Update 2022)

Given its omnipresence in China, WeChat 微信 plays a key role in marketing and advertising. The first step turns out to be the opening of your own WeChat Official Account. Introduced in July 2012, official accounts stand as a channel for entrepreneurs, famous people, media, government, etc. It differentiates from a user account because it…

WeChat Mini-Program – Step By Step Guide to Success

WeChat Mini-Program – Step By Step Guide to Success

WeChat has become in a couple of years the most famous but also the most used APP in China. International brands are now looking for optimizing their WeChat marketing strategy so they can reach out to their audience through the app better. Until recently, brands on WeChat had a limited marketing toolset through official accounts,…

Emails Marketing does not work in China, use WeChat for your newsletters!
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Emails Marketing does not work in China, use WeChat for your newsletters!

China is a booming market for entrepreneurs and companies from all four corners of the world due to its large population, rising wages that contribute to increased consumption and purchasing power. New technologies-related industries along with digitalization have helped China become an eldorado for foreign businesses as well. However, many companies believe they can apply…

Luxury Jewellery Brands are Unravelling China with WeChat
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Luxury Jewellery Brands are Unravelling China with WeChat

China is a country of luxury, and it’s not limited to brands. Consumers in China are embracing the new wave of luxury with open arms. As Western brands continue to enter the Chinese market, they should look at how consumers in China use WeChat as an avenue for purchasing items that define their social status….

How to Sell Jewelry in China?

How to Sell Jewelry in China?

Let’s dive into the wonderful opportunities that represent the Chinese jewelry market to foreign luxury brands and find out what are the best practices to succeed in the middle kingdom. According to figures from the China Industry development and Research website, the precious metal accessory market swelled from RMB567 billion in 2014 to RMB737 billion in…