A Chinese Iron Man against urinary diseases
In this article I will introduce a new commercial for the pharmaceutical brand Kang Zhi Ba laboratory belonging to Guangzhou Bai Yun Shan Pharmaceutical. This advertisement is trying to take advantage of the current releasing of Iron Man 3 in theaters.
A copy of Iron man ?
The 15-second TV spot is featuring a hero who is a “copy” of the Super Hero Iron Man (representing drug) who is destroying enemies (symbolizing germs and bacteria) that plagued a family.
Some antibiotic drugs produced under the brand Ba Zhi Kang.
Norfloxacin capsules which are the ones promoted by the TV spot are used for urinary disorders: gonorrhea, prostatitis, intestinal infections, typhoid fever etc..
The video already has 75,000 views on Youku:
I found this very Chinese advertising rather funny even if poorly realized and it made me think about the pieces of art made by the Italian artist Roberto Vergi Santos who realized a geek’s dream: Comics’ Super Heroes as brand ambassadors for Super Brands .
But here it’s more an inspiration than a copy…
The creative idea: what if superheroes were sponsored by super brands ?
Iron Man Mc Donald’s
Flash Red Bull
Silver Surfer Apple
Captain America Coca Cola
Superman Louis Vuitton
Of course these pieces of art are not real advertisements, but the idea was very interesting. I wonder when such posters could be made with Chinese brands: Batman Li Ning instead of Nike Batman, Superman Shanghai Tang instead of Superman Armani or Iron Man Panda Express instead of Iron Man Mc Donald.
Li Ning: China’s Nike
Shanghai Tang: Chinese Armani
Panda Express: Chinese Mac Donald
But I have some doubts regarding the fact that such posters with Chinese brands could make the same effect. For that I think that the ”Made in China” still has a long way in order to gain more international recognition. What do you think ?
If you liked this article, please share it on Facebook 😉
More information about Advertising in China