WeChat moment ads were launched in early 2015, when 25 brands including Coco Cola and Mercedes-Benz took part into the first testing campaign.
Moments ads tend to be best for brands that already have a certain level of engagement in China.
These comprise of;
- Brand name and profile picture
- Up to 40 character ad description
- Link to a html5 webpage that’s hosted on Tencent’s server
- Up to 6 pictures or 6-15 seconds short videos
You can target users according to their location, interest, age, gender, device and phone network.
When it comes to location there are three categories including Beijing & Shanghai, 35 first and second tier cities, and non-specific cities.
For small / medium companies, or companies in service or B2B industry, advertising channels such as KOL, WeChat banner ads, and Tencent ads on QQ maybe a smarter choice.
The starting price for moments ads is 50,000 RMB in mainland China as well as if you are targeting foreign Chinese tourists.