Alibaba has set another Record for the Shopping Festival (Double 11 or Single’s Day)
the e-Commerce Leader in China sold more than $25 billion in China
2017 the Double 11 got off to a fast start with around $7 billion of goods sold in the first 30 minutes of the day alone. Alibaba went on to surpass last year’s $18 billion total after just twelve hours of sales.
— Alibaba Group (@AlibabaGroup) 11 novembre 2017
90 % of sales were made on mobile
Another important information is “mobile” Commerce.
Not only does a higher number mean that Alibaba is reaching new/newish internet users, but mobile users tend to be more engaged which is obviously an important goal.
2017 Tmall , Taobao reach 90 % of sales were made on mobile which is up on 82 percent for 2016 and 69 percent in 2015.
Statistic (provided by Alibaba)
- 812 million Order(+ 23 %)
- Alibaba Cloud managed 325 000 orders at peak
- Alipay processed 1.5 billion payment transactions, + 41 %
- 140,000 Brands took part on Tmall where they offered
- 15 million different product online were sold
- 60,000 international Brands participate to this Event
- 167 merchants generated over $15.1 million
- 17 Tmall Store Reached $75.4 million Sales
- 6 Tmall Store surpassed $150.9 million (each tmall Store in one day)
The full Report comes in at 163.8 billion RMB, that’s roughly $25.3 billion, in“gross merchandise volume” which is used to measure a USD value for all sales on 1 platform. Techcrunch
2017 :+ 39% increase
That represents an impressive 39 % increase on last year’s sales total of RMB 120.7 billion ($17.79 billion)
Alibaba +60% Growth 2017
It is important to note that this is not revenue for Alibaba. The company makes money from e-Commerce in two main ways.
- It charges a commission and ‘store fee’ to brands that are accepted to Tmall; Taobao doesn’t charge fees to merchants,
- it instead makes money by charging them for ads that boost their product/store visibility.