Alibaba has set another Record for the Shopping Festival (Double 11 or Single’s Day)

the e-Commerce Leader in China sold more than $25 billion in China

2017 the Double 11  got off to a fast start with around $7 billion of goods sold in the first 30 minutes of the day alone. Alibaba went on to surpass last year’s $18 billion total after just twelve hours of sales.



90 % of sales were made on mobile

Another important information  is “mobile” Commerce.

Not only does a higher number mean that Alibaba is reaching new/newish internet users, but mobile users tend to be more engaged which is obviously an important goal.

2017 Tmall , Taobao  reach  90 %  of sales were made on mobile which is up on 82 percent for 2016 and 69 percent in 2015.

Statistic (provided by Alibaba)

  • 812 million Order(+ 23 %)
  • Alibaba Cloud managed 325 000 orders at peak
  • Alipay processed 1.5 billion payment transactions, + 41 %
  • 140,000 Brands took part on Tmall where they offered
  • 15 million different product online were sold
  • 60,000 international Brands participate to this Event
  • 167 merchants generated over $15.1 million
  • 17 Tmall Store Reached $75.4 million Sales
  • 6  Tmall Store surpassed $150.9 million (each tmall Store in one day)

The full Report  comes in at 163.8 billion RMB, that’s roughly $25.3 billion, in“gross merchandise volume” which is used to measure a USD value for all sales on 1 platform. Techcrunch


2017 :+ 39% increase

That represents an impressive 39 % increase on last year’s sales total of RMB 120.7 billion ($17.79 billion)


Alibaba +60% Growth 2017


It is important to note that this is not revenue for Alibaba. The company makes money from e-Commerce in two main ways.

  1. It charges a commission and ‘store fee’ to brands that are accepted to Tmall; Taobao doesn’t charge fees to merchants,
  2. it instead makes money by charging them for ads that boost their product/store visibility.