Chinese are continuing to travel all around the world, spending more and more money in shopping and entertainement.
Chinese Tourists often join a tour group because they believe that they would experience fewer cultural and language barriers. High End Tourists prefers local Guide or specialized agency to help them to prepare their trip.
Chinese are the second-largest tourists for Australia, behind only New Zealand.
Chinese spend more in Australia than they do in their own country.
Australia are expected to get more and more Chinese tourists.
Australia is a Top destination for Chinese, with 626,000 visitors in 2012. 2013, Chinese visitation hit 646,779 for the year ended June, and spending has risen 20% to $3.4 billion
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What do Chinese Travelers Like about Australia?
These travelers are attracted by Australia because of:
#1 Amazing flora and fauna
#2 Clear blue sky and clean air (that they can not have in their country)
#3 Beautiful beaches along the Indian Ocean
#4 They like to have the same time zone as China & close proximity to Asia
#5 Fresh seafood: Chinese really like seafood and fresh local products (like wine)
#6 Relaxed lifestyle and spaciousness
#7 They appreciate Australians: friendly, easy-going, and warm
#8 Diverse landscape, desert, mountains…natural wonders, including the Pinnacles, Wave Rock, Ningaloo Reef, etc.
What do Chinese like in Australia?
The majority of Chinese tourists are interested in the history &culture of Australia, including “Indigenous”. Chinese travelers would like to be engaged in many different activities: Casinos, golf, cruise shipping, crabbing, sand-boarding, swimming with whale, sharks, and dolphins. They also appreciate watching a sunset on the Indian Ocean. Most Chinese love taking pictures of landscapes, or local people. They would like to show their experiences with their circle when they come back to their country.
Chinese tourists use to do a lot of shopping. They usually have done their research online for popular local products (lanolin cream, emu oil, fish oil, formula baby milk powder, UGG boots, abalone, and organic skin care products and vitamins) to buy during their trip.
For high-end Chinese travelers, they may spend time shopping for Argyle diamonds, pearls and gold.
Chinese travelers normally purchase large quantities of products as gifts for their friends and family. Gambling is also part of this that.
Always include shopping excursions and a brief stop to a local supermarket in the itineraries, even with a tight schedule.
Chinese already know where they will go and what they will purchase before their trip. Most of them search online information in mandarin on Forums, local search Engine(Baidu), or social networks sites like Weibo.
Even during their trip, they prefer not to modify the itinerary. Usually, they will enjoy free time for shopping
How to attract Chinese Tourists?
We are an online agency, and most of our customers are in the tourism industry.
A website in Chinese
According to the introduction from C-trip(online leader for traveling), most Chinese make decisions depending on the information online (in Chinese). Please check these figures:
- Over 50% of the travelers from China will compare the information from 2 websites;
- 18% of them compare information from 3 websites;
- 9% of the tourists would even check 4 websites.
So a company without a website will probably be running behind the ones with web sites.
- A hotel, resort, local tour operators or any actors in the tourism industry should have a Website in Chinese.
- Example: australia.cn
What’s also important is to show your website to a vast amount of Chinese tourists. The most popular solution is using SEO and SEM.
A website without a visitor is not really useful. SEO, search engine optimization should be done on Baidu and other Chinese Search Engines like 360 or Sogou.
To attract Visitors and potential customers we advise you to use our methodology. More information here
Social Networking sites(SNS) has become an important social phenomenon in China, and a large part of the population use Weibo, to get more information about their destination.
70% of Chinese netizens have a Weibo (microblog: a mix between Facebook and Twitter)
Open an account is the first step, but after this, managing the content, attracting visitors and animating the community is the more important for your online Marketing.
The benefits of promoting your services on social media are that you can:
- Reach your target precisely
- Build a community around your services/products and get feedback
- Creating a more social company image, connected with locals customers;
- People are accepting information from SNS more easily
Example of a need to improve Weibo: STA Travel Australia with their Weibo
- 8000 fans, but 0 interactivity
- More of their post link to a website in English
- Design of the Account can be personalized
Example of an attractive Weibo: Mafengwo
- A huge number of fans, good interactivity
- Interaction with KOL (key opinion leaders)
- Gallery of Photos
- Mini traveling video
OUR CASE STUDY
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Do you need a partner for launching your traveling business in China? Contact us!
We help companies wishing to sell on the Chinese market. We are specialists in:
E-REPUTATION: Primordial before launching, we work together on your unique selling point, then on the social networks and with the help of PR, we make sure that your image on the networks is totally clean and reliable for the Chinese users.
SEO: Search Engine Optimization of your website will be essential, our team of specialists will take care of your e-reputation, the management of your social networks while setting up an SEO / SEM campaign allowing you to gain places in the ranking of the Baidu Chinese search engine.
LEAD GENERATION: Our teams are professionals in lead generation. To optimize it, your e-reputation must be irreproachable. Investing in online advertising and creating quality content will help you develop your e-reputation. Finally, the evaluation of the results will be important to guide us in the next stages of your development.
DIGITAL SOLUTIONS: Website creation, development and audit; social media marketing (including WeChat & Weibo); PR; monthly reports and analyzes by our team of experts.