China is a very huge and lucrative market. Lot of companies until today ignored it but now Chinese market is becoming one of the first market of the World. Companies ignored it because it’s a very complex market and the challenge to access this market is sometimes too high. If you want to do business in China you need to understand the market and the chinese consumers which are very differents of western consumers. I will give you some keys to communicate with your target. After that you maybe be able to build an adapted marketing strategy to touch...Read More
Tourism in China is a big Market. First, because chinese people are numerous, but also due to the opening of China to other countries and the better access to information.Chinese people travel more and more. FIRST OF ALL, SOME FIGURES It can be not easy to understand that complex customer in a market where you don’t speak the same language and where needs and desires are often opposite to needs and desires of western cutomers. This article is here to help you to understand chinese travelers and to give you 5 new trends you need to know about the...Read More
China is a very huge and lucrative market. A lot of companies until today ignored it but now Chinese market is becoming one of the first markets in the World. The Chinese market is a very complex market and the challenge to access this market is sometimes too high. If you want to do business in China you need to understand the market and the Chinese consumers which are very different from western consumers. I will give you some keys to communicate with your target. After that, you maybe be able to build an adapted marketing strategy to touch...Read More
Everybody talks about Wechat. Wechat is so useful. Wechat is the place to be. You can do all you want on Wechat. Wechat for companies it’s the best tool. But you? Do you really know Wechat? I am pretty sure that you know the tip of the iceberg but not all the amazing functions of the app. I will explain to you all you need to know about this famous app to develop your business strategy in China. THE MAIN FUNCTIONS OF WECHAT Before all, I think it’s important to give you some figures to help you to...Read More
I think trust is one of the most important criteria in China when it’s question of purchase. Due to all the scandals and the huge industry of fake, you have a decline of trust to brands in China. Trust is becoming an important way. You need to show consumers can trust you. You need to be transparent. I will explain you all you have to know about trust in commerce in China. UNDERSTAND THE CONCEPT OF GUANXI / TRUST Guanxi is based on Trust The most important things in China when you do business. You need to understand...Read More
Marketing China- Smart Tips for Smart Business in China.
Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.
We want to be Your Digital Guide to do Business in China
Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analysis.
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !
Gentlemen Marketing Agency
We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :
Authors & Team
We are a Team of 42 Marketers.
Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.