China is changing. Since few years, we can see big changes in chinese mentality. Their lifestyle change and therefore their consumer habits too. Health is becoming an important point in chineses life. INCREASE OF THE CHINESE MEDIUM CLASS One of the most important changing is the increase of the chinese middle class. Lot of people have more money and want to buy more quality things. Besides, they want to show to their friends their buying power. An other things for the middle class, because they have more money, they moved to urban cities. We observe a wide scale...Read More
You are plentiful who want to entre on the chinese market. Because, everybody know that chinese consumers are the future. Many opportunities are available to you. Their economy is well and increasing. Their wealth is growing. A better access to information allow them to consumer more and more foreign products. Lot of things which make companies dream. But your are also plentiful to fail. Chinese market is a really particular market. It doesn’t work as your market and you have to understand that. Besides, chinese consumers are also differents than western consumers. You need to adapt you. We will...Read More
China is changing. The international opening change the lifestyle of chinese people ans their mind. Their needs are not the same and you have to understand that. Education needs are not set aside. Chinese parents want the better for their children and today, they prefer an abroad education. If you are an abroad school it’s time for you to improve your visibility in China. REASONS WHY CHINESE STUDENTS WANT TO STUDY ABROAD CHINESE EDUCATION SYSTEM Chinese education system is very hard. Ranking and achievement are the key words of students life. Chinese student work an average of...Read More
China is one of the most connected county in the world. Chinese people live and breath with social media apps. Everyday they post on social media, look videos on streaming and video platforms, share contents. Chinese are a digital nation. If you want to attract your target, you need to know which online platforms your consumers used and which are the most effective. In this article, I will explain you why you need to be present on Youku, the chinese Youtube. WHAT IS EXACTLY YOUKU ? Youku 优 酷 is often call the Youtube of China. Yes, as Youtube,...Read More
You knew that China is the most connected country in the world? Chinese people spend an average of 3 hours each day surfing on internet. Social media apps are very popular and are now your key to entering the chinese market. Do Marketing on social media apps is the best strategy to attract your consumers. Real Estate in China is a very lucrative market and especially for international real estate. Lot of companies try to enter this market and failed because they don’t understand how this complex market works. China is a very specific market and before all you...Read More
Marketing China- Smart Tips for Smart Business in China.
Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.
We want to be Your Digital Guide to do Business in China
Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analysis.
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !
Gentlemen Marketing Agency
We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :
Understanding the Challenges of Franchising in ChinaJan 16, 2018
Authors & Team
We are a Team of 42 Marketers.
Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.