Benji, Author at Marketing China

Author: Benji

How To Do Successful Media Buying & Advertising in China

Posted by Benji | Mar 19, 2018 | advertising in China, Digital Marketing China, Marketing Research in China, Social Media China, Wechat Marketing

Made In Russia Go Viral with Smart Video Campaign in China ‘Made in Russia’ the Government Approved Label for Russian Products this month launched a new campaign on Chinese local platforms with the aim of increasing both exposure & the reputation around products & services ‘Made In Russia’. The campaign is smart because of the pre-dominance of video content with higher engagement rates on local video streaming platforms. This new trend in video focused campaigns in China marketing is certainly here to stay. Let’s take a look at this video centric approach, what can brands & businesses learn? Video...

Guide to Understanding the E-Commerce Market in China

Posted by Benji | Mar 5, 2018 | ecommerce China, ecommerce D, Marketing Research in China, News, Top Article

E-Commerce Market in China is developping very fast these few decades. A Guide to The Complex & Unique Chinese Online Retail Landscape: China E-Commerce is ‘Just the Beginning’: I was lucky enough to be invited to Alibaba’s London HQ last month for talks on China digital growth & strategy from China’s leading E-Commerce Giant. It was a full house with a palpable air of excitement & growing sense of optimism when it comes to E-Commerce in the Middle Kingdom, I left feeling fired-up about the role & impact China Commerce is having on a global scale. It’s hard to...

Real Estate is E-Commerce in China: A Practical & Effective Solution

Posted by Benji | Jan 15, 2018 | Real Estate - Property

Real Estate is E-Commerce in China: Digital A More Practical & Effective Solution I’ve been working extensively in Chinese Marketing for Development Projects for 2+ years now & feel it’s time to set the record straight on Chinese strategy based on my experiences. Many large-scale developers desperately struggle in the Chinese market, they spend large sums on attending Real Estate Exhibitions only to find that there is either very little interest in their projects, the space is too competitive (filled with competitors stood side by side.. how do you differentiate yourself?) or that the leads they are generating...

Guide to Localizing Content Marketing in China

Posted by Benji | Dec 14, 2017 | advertising in China, branding in China, Chinese Consumption, Digital Marketing China, ecommerce China, Marketing Research in China, Wechat Marketing, Weibo Marketing

One of the most common conversations I have with clients is regarding their content marketing localization strategy. Localization is a complex process in many ways, for me it relies on a deeper understanding, not just of Chinese consumers but also of the wider digital market eco-system that is being leveraged. Content Marketing needs to be localised. Adapting a concept for the Chinese market is not a single process it varies greatly depending on different platforms being utilized, formatting, specific media strategy types, the target audience & products / services in question. So let’s dive into the core elements...

Latest WeChat Report: Key Data & Analysis

Posted by Benji | Nov 10, 2017 | Wechat Marketing

WeChat’s latest 2017 report on user data was revealed this yesterday. The usual tremor is created across the blogosphere as analysts, marketers, brands & businesses pour over the data. Marketing to China it's also an Agency We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. Contact us Today The WeChat Data Report 2017 shows 902 million average daily logged in users in September 2017, up 17% year-over-year and 38 billion messages sent on WeChat everyday....