Author: Benji

Real Estate is E-Commerce in China: A Practical & Effective Solution

Real Estate is E-Commerce in China: Digital A More Practical & Effective Solution   I’ve been working extensively in Chinese Marketing for Development Projects for 2+ years now & feel it’s time to set the record straight on Chinese strategy based on my experiences. Many large-scale developers desperately struggle in the Chinese market, they spend large sums on attending Real Estate Exhibitions only to find that there is either very little interest in their projects, the space is too competitive (filled with competitors stood side by side.. how do you differentiate yourself?) or that the leads they are generating...

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Guide to Localizing Content Marketing in China

One of the most common conversations I have with clients is regarding their content marketing localization strategy.   Localization is a complex process in many ways, for me it relies on a deeper understanding, not just of Chinese consumers but also of the wider digital market eco-system that is being leveraged. Content Marketing needs to be localised. Adapting a concept for the Chinese market is not a single process it varies greatly depending on different platforms being utilized, formatting, specific media strategy types, the target audience & products / services in question. So let’s dive into the core elements...

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Latest WeChat Report: Key Data & Analysis

WeChat’s latest 2017 report on user data was revealed this yesterday. The usual tremor is created across the blogosphere as analysts, marketers, brands & businesses pour over the data. The WeChat Data Report 2017 shows 902 million average daily logged in users in September 2017, up 17% year-over-year and 38 billion messages sent on WeChat everyday. WeChat records 3.5 million monthly active Official Accounts in Q3 2017, up 14% YoY; and, 797 million monthly active users of WeChat Official Accounts, up 19% YoY. Its important to note initially that WeChat produce the data, this is no independent or third...

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One Step Beyond Lead Generation: Smart Real Estate Marketing in China

Is Lead Generation in China Enough for Real Estate Companies? What Is The Next Step To Increase Lead Quality and Sales Rates?   At GMA we are lucky enough to work extensively in Real Estate Marketing & Lead Generation. Over the last 3 years we’ve learnt a thing or two about what it takes to stand out in this lucrative yet competitive market place. Indeed with more players vying for a slice of the pie your strategy also needs to step up.   How Stand Out In The Chinese Market? Invest in Long Term Growth Utilise Direct Lead Gen...

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How To Market A Law Business in China

How Law Businesses Can Grow in the Lucrative Chinese Market   The Chinese market has been developing & opening up for a wealth of different sectors. As Xi Jinping commits to opening China to mutually beneficial foreign transactions there are growing opportunities for savy law firms to establish themselves as key players in International & Local Law in an era outbound Chinese Emigration & Mainland focused Global Business Development. The time for an intelligent digital strategy is now. In this article I’ll draw on a case study example of how carving your niche as a legal expert in your field...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

Authors & Team

We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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