Real Estate is E-Commerce in China: Digital A More Practical & Effective Solution I’ve been working extensively in Chinese Marketing for Development Projects for 2+ years now & feel it’s time to set the record straight on Chinese strategy based on my experiences. Many large-scale developers desperately struggle in the Chinese market, they spend large sums on attending Real Estate Exhibitions only to find that there is either very little interest in their projects, the space is too competitive (filled with competitors stood side by side.. how do you differentiate yourself?) or that the leads they are generating...Read More
One of the most common conversations I have with clients is regarding their content marketing localization strategy. Localization is a complex process in many ways, for me it relies on a deeper understanding, not just of Chinese consumers but also of the wider digital market eco-system that is being leveraged. Content Marketing needs to be localised. Adapting a concept for the Chinese market is not a single process it varies greatly depending on different platforms being utilized, formatting, specific media strategy types, the target audience & products / services in question. So let’s dive into the core elements...Read More
WeChat’s latest 2017 report on user data was revealed this yesterday. The usual tremor is created across the blogosphere as analysts, marketers, brands & businesses pour over the data. The WeChat Data Report 2017 shows 902 million average daily logged in users in September 2017, up 17% year-over-year and 38 billion messages sent on WeChat everyday. WeChat records 3.5 million monthly active Official Accounts in Q3 2017, up 14% YoY; and, 797 million monthly active users of WeChat Official Accounts, up 19% YoY. Its important to note initially that WeChat produce the data, this is no independent or third...Read More
Posted by Benji | Nov 9, 2017 | advertising in China, Baidu, case Study, China SEM, China SEO, Digital Marketing China, E-Marketing in China, Investment and financing in China, Luxury China : Market, Trends & Analysis, Marketing Research in China, News, Real Estate - Property, Top Article
Is Lead Generation in China Enough for Real Estate Companies? What Is The Next Step To Increase Lead Quality and Sales Rates? At GMA we are lucky enough to work extensively in Real Estate Marketing & Lead Generation. Over the last 3 years we’ve learnt a thing or two about what it takes to stand out in this lucrative yet competitive market place. Indeed with more players vying for a slice of the pie your strategy also needs to step up. How Stand Out In The Chinese Market? Invest in Long Term Growth Utilise Direct Lead Gen...Read More
How Law Businesses Can Grow in the Lucrative Chinese Market The Chinese market has been developing & opening up for a wealth of different sectors. As Xi Jinping commits to opening China to mutually beneficial foreign transactions there are growing opportunities for savy law firms to establish themselves as key players in International & Local Law in an era outbound Chinese Emigration & Mainland focused Global Business Development. The time for an intelligent digital strategy is now. In this article I’ll draw on a case study example of how carving your niche as a legal expert in your field...Read More
Marketing China- Smart Tips for Smart Business in China.
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Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
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