Author: Gentlemen in China

How to become viral through Mini-videos in China

Due to the huge potential market of influencers’ videos in China, international brand should not overlook the value of branded online video to their audiences. China’s video platforms such as Weibo Video, Bilibili, Youku and Baidu Video are very popular amongst local populations –particularly those of the younger demographic. For an instance, ‘Papi酱’ is one the most popular influencers in sorts of social media and video platforms. In general, he boasts more than 28 million followers in Weibo. In addition, short videos are going viral quickly in these years. A lot of popular short videos are from several video...

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Fintech in China: How to take part in the Financial revolution?

Let’s me start by asking you one question: Who really enjoys its banking experience? Well! we have good news. The good new is we are currently going through one of the biggest transformations in Financial history: The Fintech Revolution. What i want to share today is how the Fintech Revolution will have winners and losers that is may have a significant impact on a financial sector. Those will be most significantly impacted by this Fintech revolution are going be those who work in the financial industry. The banker of the future will be very different from the bankers today....

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Organic Beauty: The new Chinese Cosmetics trend

A lot of Chinese customers adopt a “natural” lifestyle by eating more fruits, vegetables and also using some organic or bio products. We believe that organic ingredient is one of the next big things in cosmetics in the near future. It is also estimated that in 2018, 70 per cent of mainland buyers will be looking for organic beauty products. Marketing to China it's also an Agency We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR....

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Chinese OTAs dominate The Online Travel Market

China’s online travel GMV was estimated to 738.4 billion Yuan in 2017, up 24.3% compared with 2016. However, as the market space is shrinking, the growth rate of online travel GMV in 2018 is expected to decrease to 16.5% compared with that of 2017. It is expected to continue to rise in the future. Marketing to China it's also an Agency We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. Contact us Today According to iResearch, with Chinese tourists and their consumption amount are growing, the online travel market segments are expanding and GMV of online travel industry is estimated to keep a growth rate of around 14.0% since 2018. With the special factor of 2022 Winter Olympics, the GMV in 2022 will rise significantly compared with 2021. 2 factors due to the booming of online travel business With the structure of China’s online travel market is increasingly stable, this means the proportion of online airline booking is declining in fluctuation. There is one obvious reason that with the improvement of Chinese people’s live standard, they are more likely to pursue for leisurely vacations rather than the routine scenic spot sightseeing. On the other hand, technology is evolving and enhancing in a high speed, such as...

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KOL marketing: the new marketing trend in China

Key Opinion Leaders are powerful influencers on Chinese social media platforms. Major brands have always worked with celebrities to generate exposure and sales. In the past, they paid celebrities to endorse products but with the rise of social media a new wrinkle has been added to this marketing technique. Marketing to China it's also an Agency We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. Contact us Today What is a KOL? With billions of users,...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

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We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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