Author: Gentlemen in China

KOL Marketing: Effective or not ?

Is influencer marketing worth a slice of your China marketing budget?   Since few years, KOLs became a real part of the influencer marketing. They are numerous and powerfull. You need to ask you if a KOL can be usefull for your business ? Most of the brand call on KOL because, they are an effective tool to do business. Because they are more and more numerous and powerfull, they are more and more expensive. Focus on the KOL power     WHO ARE THE KEY OPINION LEADERS ? KOLs are often chinese celebrities, popular social media users, experts of...

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Chinese Opinion Leaders : 9 streaming apps to find the best

In China, you can find the best opinion leaders on streaming apps. It is a prime market for finding both well-known Chinese celebrities, as well as budding new internet stars. Lot of famous KOL had been discovered on this apps. If you want to do business in China, you should understantd how chinese market work. It’s a key to succeed. Chinese consumers, more than the others are very careful of the advice of opinion leaders. Research suggests that Chinese customers are more likely to buy a product when it is recommended by a trusted person. This opinion leaders are...

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Cross-Border e-Commerce in China: a New Opportunity

WHAT IS EXACTLY CROSS-BORDER E-COMMERCE? Cross-border e-commerce is define as import and export activities of cross-border trade conducted through e-commerce methods by transaction subjects from different customs borders. It is mainly classified into B2B and B2C.   Today, e-commerce in china become a big tool of purchasing. Because chinese people middle class is increasing, they can buy more expensive products. The more important access to information open their mind to others countries. They want better quality products. They want to show their purchasing power to the others. Reason why cross-border e-commerce increase as fast.   FIRST STEP : KNOW...

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What is better than a day dedicated to the singles? The 11 of november, chinese people celebrate the Singles Day. One of the most important event for e-commerce in China.   WHAT IS THE SINGLE DAY? Created in 1990 by students of Nanjing (Nankin) University, this event claim celibacy. In fact, it’s an event against valentine’s day. The event’s date, written numerically as 11.11, was associated with unattached singles. This event, mostly celebrate by young people of major cities like Beijing (Pékin), Shanghai and Guangzhou (Canton), are celebrated with lot of festivities.   AN EVENT WHICH BECOME COMMERCIAL For this...

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Luxury Hotel : The Secret to Lure Chinese Wealthy Tourists !

  Are you a luxury hotel looking to expand your business in the Chinese market? If that is the case, I am pretty sure you will greatly appreciate this article’s content dealing with different tools you can use to promote your multiple star hotel to attract more Chinese customers.   Let’s start first with an overview of the Chinese Hotel Market From 2010 to 2015, the hotel industry in China has been growing at about 9% per year. The Chinese hospitality market which generated US$44 billion of revenue in 2013, was in 2015 up to US$53.2 billion according to...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

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We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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