Author: Gentlemen in China

ICO in China: The New Investment Opportunity for Chinese Wealthy People

ICOs* represent a real opportunity for the Chinese to invest in a simple and fast way in a project. This certain enthusiasm since 2014 for the digitization of the investment, facilitated the flow of transactions and allowed many investors to make money quickly. In 2016, 48% of the venture capital was financed via ICO. *What is ICO here and here Government regulation in terms of investment abroad Since the end of 2016, the Chinese government has taken several measures to regulate and reduce investments made by Chinese people abroad. Indeed, the main objectives of these regulations are to maintain...

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Hotel: How to Lure Chinese Tourists

Hotel Marketing Strategies to attract Chinese Tourists. The travel and tourism industry is extremely competitive in china, so it’s crucial for individual hotels and hotel groups to establish and maintain a competitive advantage in their marketing efforts. The only way to do this is to create an important content marketing and integrate it into your overall marketing efforts. Hotel Outbound Market in China   History : According to Ibisworld, since 2010, the hotel industry in China has grown almost 9% per year. 2010 was the most successful financial year for the industry since 2008 the economic crisis. Since then, the...

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China’s Ready-To-Wear Clothing Market for Children

We see a strong demand in the ready-to-wear market for children in China over the last few years. Indeed, many factors explain the development of the market that knows for the moment, happy days. The Chinese market is changing, the improvement of household purchasing power, the lifting of the one-child policy, the growth of the country, can explain changes in consumer attitudes and expectations. In this article, we will introduce you to the ready-to-wear Children market in China and how to market a brand on it.   Chinese Mums your target ! A Chinese Mum Spend 2million RMb for...

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The Chinese Furniture Market : $ 35 billion , +16%

Chinese Furniture Market is increasing, with the emergence of the new middle class. they invest more into their Home Decoration and start to like Imported Furniture Brand. Chinese like to buy online and be delivered   A promising market  The improvement of the living conditions of the Chinese population are good in recent years. The increase of the purchasing power of households allows the market to develop continuously, supported by the desire of households to invest in interior decoration. The market represents total sales estimated at over $ 35 billion, an increase of 16% over last year, demonstrating the...

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How to Enter the Entertainment Market in China?

The Entertainment Market in China has growth Rapidly and most of Internet Giants are investing in this Market now. A market encouraged and stimulated by the Chinese government In five years, the Chinese entertainment industry has grown rapidly, with an annual growth rate of more than 17%. This growth is justified by two factors. The first concerns the development of the Chinese middle class. The revaluation of wages allows Chinese households to have higher purchasing power. The recreational expenditure item is therefore more consistent and individuals are consuming more and more in a way to indulge themselves. Moreover, the...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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