In China, one of the biggest consumer trends of the moment is undoubtedly the sport & fitness center market. Investments in individual equipment and fitness center’s membership cards are breaking records, since the slogan in China seems to be “A healthy mind in a healthy body”. The wave straight ahead of the West has found its echo among Chinese townspeople, who now swear by the sporting practice associated with a balanced diet. The awakening of China to sporting leisure The sense of competition has always been fostered in China, where competition is fierce in all aspects of life. Sport...Read More
Author: Gentlemen in China
If there is one ingredient that is hard to replace in the West, it’s cheese. Yet, in Asia, this product has never been part of their consumption habits. Indeed, especially in China, meals are limited to only dinner; there is no “cheese” time after eating, and almost never dessert. However in the last 30 years, since the economic development of China, the inhabitants have become richer. More and more Chinese have integrated the middle class and this has made them adopt a new way of living and eating. It also allowed them to travel to the West and get...Read More
You may have never seen this flower before, but these colourful plants are called tulips. It’s the most popular flower of the Netherlands and is also one of the most important export products. You can find tulips everywhere in the Netherlands. Not to forget to mention the famous ‘’Keukenhof’’, the most beautiful flower garden in the world. Keukenhof receives 1 million visitors from more than 100 countries each year. In the park consist of 32 hectares where you can observe more than 7 million flowers such as lilies, hyacinths and of course tulips. Here in this article you will...Read More
It has been several years now that wine has been very successful in China. However, while red wine has always dominated sales, the wine market in China is changing. The purchasing power of the Chinese has increased significantly in the last years, which has thus changed the way they consume. It brings them new needs and new desires. They have become more curious about foreign products, especially gourmet products like wine. Wine consumption in China has thus climbed along with their purchasing power. China is now the fourth largest market in the world for wine. But this market continues...Read More
While they were originally designed to be worn in sports halls, today, athlete or not, everyone wears sneakers! They are worn at the feet of fashionistas on the sidewalks of all the trendiest cities. Even the biggest designers have started to include sneakers in their new collections. This movement started with the advance of the street culture born in the mid 70’s with the hip-hop wave in the Bronx. Although this crop is relatively less present in Asia than in other parts of the world, China still represents an important and promising market in the one of sneakers’. This...Read More
Marketing China- Smart Tips for Smart Business in China.
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Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
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Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.