Author: Gentlemen in China

What Make Chinese Consumers Different From The Western?

Chinese consumers are totally different from the rest of the world. A lot of international brands failed in China because of the lack of some information about what the Chinese customers really want. It’s not complicated to understand Chinese people, you can work with a digital marketing in order to help you to find the right marketing strategies to enter in China. Stop thinking that China and western are the same because they are definitely not. Marketing to China it's also an Agency We are the top and most visible Web & Marketing Agency for China you will find...

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Tips to Launch your Soda Brand in China

Today soft drinks market is very flourishing. Indeed, it represents like 30% of the whole market. The middle class won an important purchase power because of the global economic growth of the country. Therefore, they want to show off their new social status. This gets throughout an  increasing consumption of imported goods. Marketing to China it's also an Agency We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. Contact us Today Overview of Soft drinks in...

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Nuts Market in China: Chinese People Love Healthy Nuts

Statistics have shown that the rising rate of nut consumption in China is much faster than other snack items and its sales of nuts in China were about 55.6 billion yuan ($8.14 billion) in 2014, and are expected to exceed 100 billion yuan in 2020 of which nuts and seeds comprise more than 80 percent of the total salty snack consumption. This domestic consumption of nuts is expected to increase in tandem with income growth and increased awareness of health foods. An industry survey indicates that the proportion of China’s middle class has increased from 7 percent of the...

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Provence: The Romantic Destination for Chinese Tourists

Everything starts with a TV series   But where does this Chinese craze for Provence come from? Everyone agrees that its origin is found in the TV series with rose water 一帘幽梦 (yi lián yōu meng), in translated version Dreams Link, on screen between 2007 and 2008. Well that through cliché characters, the series retraces the objectives of the current Chinese society: wealth, beauty, youth, marriage, travel and social success. While China is still extricating itself from the tradition of arranged marriages, the series brought to the female youth the hope of meeting Prince Charming. What’s the link with...

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How to use JD.com & JD Worldwide – JD Agency

JD Agency. According to a report released by China E-Commerce Research Center on 27, September 2018, the transaction scale of the domestic online retail market in the first half of 2018 reached 4081 billion RMB, with a year-on-year growth of 30.1%. China’s total retail sales of consumer goods reached 18001.8 billion RMB, with a year-on-year growth of 9.4%. That is to say, in the first half of the domestic online retail market transactions have accounted for 22.7 percent of the total retail sales of consumer goods. Marketing to China it's also an Agency We are the top and most visible Web & Marketing Agency...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

Authors & Team

We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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