Author: Gentlemen in China

Chinese New Year : A Blessing for Marketing

The Lunar New Year, more commonly known as Chinese New Year or Spring Festival, is the most important celebration of the year for every Asian community around the world. This year, the beginning of the festivities will be on February 16th, marking the arrival of the new Moon and the beginning of the year of the Dog. According to Chinese astrology, this sign represents loyalty and fidelity. The New Year’s period will extend over a fortnight, until the next full moon. Just as Christmas is widely used in the West as a marketing asset, the Chinese New Year is...

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New WeChat Sales Venture of JD.com in Partnership with “China’s Pinterest” Meilishuo

Reportedly Chinese e-commerce platform well known as JD.com will collaborate with Meili for purposes of a new fashion e-tail venture, which will be operated as WeChat mini-program. After Chinese New Year the venture will be introduced. New WeChat Sales Venture of JD.com in Partnership with “China’s Pinterest” Meilishuo The establishment of the venture as WeChat mini-program reflects how important WeChat has become as well how all these three companies have grown. Tencent, the owner of WeChat, as a major investor in Meili by increasing the stake it already owned Mogujie when Meilishuo was bought out. In fact, it is...

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Most Visited Destinations During The Chinese New Year

During the Chinese New Year Holiday 2018 , Chinese People like to travel, which Destination are Popular this year? The Chinese New Year Chinese Year are celebrated on January 1 of each year around the world except in China and some other Asian countries, which celebrate the new year in early or mid-February depending on the lunar calendar, so it’s a date which varies from one year to another … The Chinese New Year is a sacred holiday for the Chinese, so why? According to a legend, a dragon named Nian came out of his lair to make villagers...

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The fight against pollution is creating new market opportunities in China

While it is still the most polluting country in the world, China is moving towards a green revolution. Pollution has become a serious problem for China When Deng Xiaoping decided to make China become a global industrial powerhouse in 1980, the country had no choice but to rely on coal. A few years later, China finally became the world’s leading industrial and economic power. However, this development happened to the detriment of the environment and the health of the Chinese. Today, they are no longer afraid to openly express their anger to the government. It was previously considered unpatriotic...

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The electric car market arrives at full speed in China

In China, gasoline cars account for as much as 30% of the total pollution that makes the Chinese suffocates every day. But the most polluting country in the world is also the largest automotive market on the planet. These two factors favored the emergence of a new market in the Middle Kingdom: the one of electric cars. Why is China a promising country for this market? Not far from half of the electric vehicles sold in recent years have been sold in China. Indeed, the market could not be more promising than it there, because all the conditions for...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

Authors & Team

We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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