Author: Gentlemen in China

What is the Future of Luxury in China?

Luxury in China: Since the reemergence of consumerism in China, the presence of global luxury brands has acted as a harbinger for the nation’s wider transformation.  Luxury has consistently been the symbol of arrival at the national, city and personal level. Marketing to China it's also an Agency We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. Contact us Today The New Era of Luxury in China The elite cliches of early arriver brands – such...

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Fitness industry in China generate 10.3% of annual growth

According to the China market research report released by IBISWorld on Gym, Health and fitness clubs, this industry is set to generate US$ 6.91 billion in 2018. It has been growing by 10.4% from 2013 to 2018, with very rosy prospects for the coming years. “China could become the biggest fitness market in the world within the next 20 years. If only 4 percent of Chinese people join gyms, the country will need to build 30,000 new clubs over the next two decades.” Said Theo Hendriks, from Sports & Leisure Group. Marketing to China it's also an Agency We...

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What are The Main Problems of Expat Business in China ?

Following the emerging market in the world, China became the Treasure Island which everyone to entities wants to take a part in. More and more expat business, no matter an experienced one who has developed their products or services in China already, or a newcomer, trying to enter this market and benefits from which face same main problems in China. If you are considering China as just one of the developing countries and can be applied the same strategies that most MNCs made in the past years in other developing nations, you are taking China business too simple. It might work...

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How a foreign App can target the Chinese market

China’s mobile app market had reached more than $46 billion by 2017 and will continue to grow with rising smart device and development of more traditional business. You want to launch your mobile application on the Chinese market, but you hesitate on the best strategy to adopt. Fortunately, our agency Marketing to China has solutions for you! In this article, you will understand the advantages of the Chinese clientele for the success of your mobile app, what a foreign mobile app should highlight in order to stand out from Chinese app, finally all our tips for m-commerce and digital communication....

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How to enter the Chinese online consumer market

The Chinese online consumer market offers a lot of opportunities for many companies all around the world. At this moment China can count more than 731 million users, which resembles the entire population of Europe. The power of Chinese consumers is definitely a force to reckon with. In addition to having a significant number of internet users, China has also a substantial number of online shoppers. In 2016 these online shoppers have spent a massive 5.16 trillion yuan (1.05 trillion dollars), no other country can compete with that. Not even the U.S. What remarkable about the purchases itself is...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

Authors & Team

We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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