Olivier, Author at Marketing China

Opportunities and Challenges in China’s Skiing Industry

Posted by Olivier | Oct 15, 2018 | Chinese tourists, Sport China

With the economic development of China, the population has seen its purchasing power increase. This gives them a larger share of the budget to spend on leisure. The Chinese love to travel, especially inside their country. The government has introduced new laws regarding paid holidays since 2008. This allows them to travel more often than before, with a larger budget. More particularly, for Chinese millennials, their desire for active and sporting holidays is bigger than any other generation. With less financial limitation and more openness, they want to discover and try new activities. Thus, according to GlobalData, they are participating...

Food in China : Marketing Strategies for International F&B Brands

Posted by Olivier | Oct 12, 2018 | Food & Beverage

China is the land for huge opportunities for international F&B Brands. Food in China is a huge Market, but why most International Food & Beverage Companies are not so successful? Introduction China is known for a buoyant opportunity for International food companies at this moment in time. International companies are trying to break into the Chinese market not merely due to its unstoppable economic growth or for its inexpensive labor but rather for the increased purchasing power of its consumer market. China’s fast expanding middle class is expected to triple their spending over the coming years, reaching $6 trillion...

The Cheese market in China is expected to triple by 2022

Posted by Olivier | Sep 21, 2018 | Food & Beverage

The Cheese Market is booming in China. Whereas in the United States, the cheese is part of the daily consumption, in China it is not necessarily so. At least not until recently. The market has seen a surprising growth, an average of + 30.8% over the last 5 years, showing again the growing popularity of this food among Chinese consumers. Marketing to China it's also an Agency We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store &...

Guide to Deal with Chinese Tour Operators

Posted by Olivier | Sep 11, 2018 | Chinese tourists

Market your travel agency to China is not that easy for a Receptive Travel Agencies, and deal with Chinese Tour Operator or Chinese Travel Agencies has become more challenging than ever. Chinese Tourists : 130 million Chinese travelled abroad Chinese International tourism is expected to maintain its fast development during the next years. Visa policies and increased direct flights are attracting Chinese Travellers to more destinations than before Chinese made more than 71.3 million International Trips in the first half of 2018, (+ 15%) China has become the biggest source of Tourists for Destination like Thailand, Japan, South Korea, Vietnam, Cambodia, Russia, Maldives,...

The Communication Platforms with incredible results In China

Posted by Olivier | Sep 7, 2018 | Digital Marketing China, Social Media China

China is a very huge and lucrative market. Lot of companies until today ignored it but now Chinese market is becoming one of the first market of the World. Companies ignored it because it’s a very complex market and the challenge to access this market is sometimes too high. If you want to do business in China you need to understand the market and the chinese consumers which are very differents of western consumers. I will give you some keys to communicate with your target. After that you maybe be able to build an adapted marketing strategy to touch...