Author: Olivier

China Internet Authorities Issued New Regulations for Wechat Groups & Forums

China Internet authorities issued new regulations (here) on the country’s instant messaging group chats on Thursday, requiring group wechat owners to take full responsibility for the management of the groups. It is also available in QQ, Baidu tieba etc… Most of conversation in China are on Groups. Closed group because people can speak freely… New Regulation for Forums & Group in China Conversations  on WeChat Groups, QQ GRoups or Baidu Tieba have become popular in China Serving as online forums, given that these platforms provide a private space for discussions. However, China’ governement is now taking action to tighten...

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China is about to become Australia’s biggest tourism market

With a 70 cents exchange rate with China, Australia’s tourism sector shows a record 693,000 short-term visitors arrived in June. Australia is first choice among tourists from China for their next holiday and grows faster than any other countries. Bank of America Merrill Lynch (BAML) economists Alexandre Veroude and Tony Morriss believe with an increased aviation capacity between Australia and China and changes to visa requirements”, the  Chinese tourism will grow at the same speed than last year (+23% in 2015-16). China will replace New Zealand as the Australia’s largest arrivals market this financial year. An other interesting fact...

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Interview of Ashley Galina Dudraenok – founder of ChoZan

Today we interview Ashley, recently she launch Chozan, a plateform that will help marketers to understand Chinese Digital world.   Ashley, can you introduce yourself? I’m originally from Russia but I’ve lived abroad for most for my life.   In 2006 I moved to China’s largest municipality, Chongqing, to study and work. It was an all around great experience. Professionally I learned a lot by working with international brands entering second tier cities in China.   Upon moving to Hong Kong in 2010, I continued working in marketing and PR. I noticed the need international firms still had in...

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Gateway to and TMALL Global

This article entails a comprehensive guide for international brands to access Chinese consumer market via and TMALL Global. Prospective companies and brands will be able learn about step by step process for establishing an online store on Chinese largest e-commerece platforms. They will also be able to choose more suitable e-platform in between ( and TMALL Global) to enter Chinese e-marketplace. is a Business to Customer platform of Alibababa Group. It was launched in 2008 to support the Chinese brands and businesses partaking in Customer to Customer website Taobao. Taobao is also owned by the same...

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China is a valued partner of the UAE

China and UAE Dubai Internet City (DIC) is the leading technology business community in the region. In a strategic visit to China, DIC explored the Chinese business market looking for greater and long term collaboration with companies from different technology segments in order to promote innovation and have open more partnerships. China Telecom Global-Middle East and Africa, Huawei and Union Pay are already operating in Dubai Internet City and have been celebrating their 15th year at the DIC last year. Huawei have announced the establishment of its national headquarters within the community in order to reinforce the long-term commitment to the region. Dubai seeks more Chinese partnerships ‘’China is a very important market and valued partner of the UAE’’ said the Executive Director of Dubai Internet City, Ammar Al Malik. DIC is a major contributor to the MENA region’s digital transformation story. The Executive Director of DIC sees a huge potential at building this partnership by offering Chinese technology companies the best environment to set up and or expand their business in the region. Encouraging global tech leaders to come to the region is the primary objective of DIC’s visit to China. Dubai seeks to provide a diverse a rich environment that allows Chinese technology companies to innovate and grow their business. DCI’s visit to China lasted from 19 to 25 April 2017, and its main goal was to...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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