Author: Olivier

Chinese Outbound Tourism : How to Penetrate the Most Lucrative Market in the World

The number of Chinese outbound tourists hit 122 million people in 2016 and continue to increase. China has remained the world’s largest number of outbound tourists Chinese Travellers spent average USD109.8 billion during their Trip Only 10% of Chinese Hold a Passport in 2016. In 2016, with income growth and tourist consumption upgrade, as well as visa, flight, and other convenient factors, China’s outbound tourism heat continued. The number of China’s outbound tourists reached 122milion in 2016, increasing by 4.3% compared to the year of 2015 with 117 million outbound tourists.  for consecutive years. 900 overseas per capita consumption...

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Furnitures in China: Business Guide & Top Marketing Strategies

China is considered as the world’s largest exporter and manufacturer of furniture products. A total turnover of 35 billion of dollars in 2016, an increase of 9 % over last year. The market is expected to increase sharply over the next 5 years. A fragmented and highly competitive market with more than 60,000 brands Future growth factors •The improvement of the living conditions of the Chinese •increase of the purchasing power of households •An increasingly important interest in interior decoration •An increase in the rate of urbanization (57%) in China = New targets and new customers groups in the...

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Interview of Ashley Dudarenok : Unlocking the World’s Largest E-market

Today Marketingtochina Team has the pleasure to interview Ashley, founder of Chozan and Alarice about her New Book   A Guide To Selling on Chinese Social Media 1  Please introduce yourself   I’m an entrepreneur, keynote speaker, and vlogger. Since early last year, I’ve run a vlog on and YouTube (@AshleyTalksChina), which is now the largest vlog in the world about the China market, Chinese consumers and Chinese social media. I’m also the founder of Alarice and ChoZan – firms that specialize in marketing in China and on Chinese social media in particular. In other words, I work with and speak to...

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Top Mistakes by Travel Agencies in China

A top Guide for founder of travel agencies in China , tour operator or an ambitious tourist guide I will explain today the difference between Successful Travel Agencies in China and the others. You may of course have different opinions from Mine, but … based on 5years experiences in this Industry, I have worked with more than 300 Business Owners & General Managers in the Travel industry, we have already worked with more than 300 clients in the Travel Business only focusing on “outbound Chinese Tourists”. After so many Projects, I will try to explain what works , and what...

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Business in China : 13 Western Habits You Should Give Up To Be Successful in China

What should Western CEO’s, Entrepreneurs and Managers Give up to Win in China ?  Good Question Isn’t it? Successful Businessman in China all have a Mindset that allow them to Win in China, even against bigger players. Today, I will try to sum up these qualities and explain this to you. Marketing to China it's also an Agency We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. Contact us Today   What Western CEO’s, Entrepreneurs and Managers...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

Authors & Team

We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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