Author: Olivier

Interview of the Founder of V Coffee

Recently, I met Susan Song, an active member of one of my WeChat group. She works for V Coffee and offers me the opportunity to interview the Founder of V Coffee Benjamin. I will ask questions to this Entrepreneur that Choose China to develop his Coffee Brand. Can you introduce yourself? My name is Benjamin and I am an entrepreneur and hospitality professional. After completing college in Lausanne, Switzerland I worked in Libanon, Holland and China in the hospitality sector. After personally experiencing the exciting situation China was in back in 2008 I decided to open a cafe in...

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Automotive in China : Best Marketing Strategies at the Digital Age

Automotive industry in China is going through a significant transition. To a great extent, these changes involve the transformation in the purchasing behaviour of the car buyers. Increasingly,  educated urban elites of China are demanding more digital, savvy and sophisticated features in today’s automobiles. Secondly, Chinese car buyers are not satisfied with the traditional car dealer experience. These two emerging trends among China’s car buyers are reshaping the automotive industry of China.   China is the world’s largest automobile market. With current transition and demand, a whole new production process of automaker industry has been initiated, where just like...

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Opportunities and Challenges in China’s Skiing Industry

With the economic development of China, the population has seen its purchasing power increase. This gives them a larger share of the budget to spend on leisure. The Chinese love to travel, especially inside their country. The government has introduced new laws regarding paid holidays since 2008. This allows them to travel more often than before, with a larger budget. More particularly, for Chinese millennials, their desire for active and sporting holidays is bigger than any other generation. With less financial limitation and more openness, they want to discover and try new activities.  Thus, according to GlobalData, they are participating...

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Food in China : Marketing Strategies for International F&B Brands

China is the land for huge opportunities for international F&B Brands. Food in China is a huge Market, but why most International Food & Beverage Companies are not so successful?   Introduction China is known for a buoyant opportunity for International food companies at this moment in time. International companies are trying to break into the Chinese market not merely due to its unstoppable economic growth or for its inexpensive labor but rather for the increased purchasing power of its consumer market. China’s fast expanding middle class is expected to triple their spending over the coming years, reaching $6 trillion...

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The Cheese market in China is expected to triple by 2022

The Cheese Market is booming in China. Whereas in the United States, the cheese is part of the daily consumption, in China it is not necessarily so. At least not until recently. The market has seen a surprising growth, an average of + 30.8% over the last 5 years, showing again the growing popularity of this food among Chinese consumers.   Marketing to China it's also an Agency We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store &...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

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We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

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We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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