Amazon try to expand their activities in China Amazon drives up recruitment in China In an attempt to regain shares in the online shopping market from Alibaba Group Holding Ltd, Amazon.com is recruiting almost a thousand employees for Alexa. They are hiring executive managers to oversee content acquisition and leaders to help steer their new Lending program. Despite being one of the biggest companies in the west, Amazon has had to play second fiddle to both domestic giants Alibaba and JD.Com. The company still sells goods to Chinese consumers, but due to increasing government control of foreign businesses...Read More
The Casualwear market is booming in China and we will explain where excatly most of International Brands are extanding their Business in China. FT Confidential Research‘s latest quarterly brand survey showed a substantial growth in third tier cities amongst casual clothing brands, with Uniqlo, H&M and Zara all showing increased profits. The survey indicated Uniqlo was the most popular casualwear brand amongst the urban consumers. 19.3% of those surveyed said it was one of the two major brands they would purchase, showing a 1.9% growth in the fourth quarter of 2015. Popularity of global casualwear brands rises in...Read More
It’s easy to think of huge casino hubs such as Las Vegas when the word ‘gambling’ is spoken, but Asia is also very invested in online gambling, particularly China. The market for gambling in China is huge, however some of you may be aware about the regulations put in place over gambling in this Asian country, so how is gambling actually carried out? Well, despite having more limitations than over countries, residents in China can enjoy gambling and betting on their favourite sports, whether that is football or basketball. Perhaps you’re considering moving to China but adore your...Read More
Time has changed a lot with the advanced digital Communication and internet. In past the conspicuous dialect hindrance advertisers need to get to grasps with new usefulness, social practices and customer desires. The Chinese netizens now remains at 25h spending on social media, with 81% interfacing by means of smartphone, so the open door is too huge to overlook. Furthermore, with web infiltration at only 45% there’s still a lot of space for development. Why You Need Social Media Agency In China ? Social networking in China has been clearing the world for a considerable length of time, and...Read More
Chinese companies Focus on : Leadership & Management Strategy Sales & Marketing Finance Human Resources IT, Production & Logistics Career & Self-Development Small Business Economics & Politics Industries Global Business Concepts & Trends Take-Aways Chinese market is a totally different market compare to other countries, which most international brands did not notice. Understanding the different culture and learning to corporate with local companies. Notice that Chinese is a fragment market. It has different cultures, living standard, average incomes in different locations. Digital marketing has big advantage in reduce the branding fees compare to traditional advertising. China has its...Read More
Marketing China- Smart Tips for Smart Business in China.
Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.
We want to be Your Digital Guide to do Business in China
Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analysis.
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !
Gentlemen Marketing Agency
We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :
Wechat: Transforming BusinessJan 17, 2018
Why Chinese Consumers love Wechat ?Jan 17, 2018
Understanding the Challenges of Franchising in ChinaJan 16, 2018
Authors & Team
We are a Team of 42 Marketers.
Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.