How Starbucks became one of the top Moon Cake seller in China?
What is a moon cake & what does it represent in Chinese Culture? Moon cake is a Chinese bakery...
Read MorePosted by Philip Chen | Oct 14, 2020 | Marketing Research in China
What is a moon cake & what does it represent in Chinese Culture? Moon cake is a Chinese bakery...
Read MorePosted by Philip Chen | Jul 28, 2020 | ecommerce China, News
In a giant market like China, everyone wants to have a finger in the pie. In Ali’s history, there...
Read MorePosted by Philip Chen | Jul 24, 2020 | Wechat Marketing
WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They can...
Read MorePosted by Philip Chen | Apr 15, 2020 | ecommerce China
The outbreak of the coronavirus has hit retail sales around the world hardly. For many...
Read MorePosted by Philip Chen | Apr 14, 2020 | Chinese Consumption, Chinese woman, ecommerce China, Luxury China : Market, Trends & Analysis
China’s purchasing power for Premium products has been proved once again, even during...
Read MoreMarketing China- Smart Tips for Smart Business in China.
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Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
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