The video games industry in China and throughout the world has seen significant growth over the last two decades. It is interesting to see how China, a country that banned consoles between 2000 and 2014, has managed the increasing need for software engineering and video game marketing. A Country of Gamers? In 2014, the Chinese video games market became the biggest in the world (more information here), overtaking the USA. There were over 500 million internet users and Smartphone users in 2014. Although personal computers (PCs) are still the main platform for gaming, mobile gaming is becoming increasingly popular....Read More
Overview of the market situation There are now 1.25 billion mobile phone users in China, with mobile phone penetration exceeding 90%. The Chinese mobile phone market is far from mature, however, with revenues and shipments growing by 53% and 64% respectively in the first quarter this year. By the end of this year, China is expected to overtake the USA as the world’s largest mobile phone market, with sales forecasted at USD 87 billion. In the 2nd quarter of 2014, mobile phone shipments in China accounted for 37% of the global aggregate, and it is predicted that over 440...Read More
5 ways WeChat will monetize its tremendous user base This article is provided by Thomas Graziani, founder of WeChat-focused marketing agency WalktheChat. Tencent recently announced soaring profits with an increase of 60% in a year. This increase was mostly lead by the growth of WeChat. How did Tencent get profitable so much faster than other Western Internet companies? Here is how WeChat is making money for Tencent and will make even more of it in the future. In-app purchases In-app purchases were the first feature introduced by WeChat in order to generate revenue. More than a year ago, Tencent introduced stickers...Read More
The surprising growth of Hospital market in China Hospital market in China is actively being privatized Chinese Hospital industry, which is supposed to be the third largest in the world, has been developing at 13% over the last few years. Public hospitals dominate the market although a number of private hospitals which is increasing every year. This trend is primarily caused by increasing demand of high quality medical care from middle class customers. Chinese state healthcare is far behind European standard and does not attract much investment and government funds. In China, only 5% of GDP is send on...Read More
Personalized gift: The personalization tends to be the key for the end of 2014 Personalized gift and personalizing the buying experience for the e-customer are important and can become an asset for brands for the end of the year. Here is our focus on personalized gifts. Christmas time For every online shop, the end of each year is a crucial period and Christmas time is the goal! At this season, there is a substantial increase of sales every year, from physical specialized shop to online multi-products selling website. According to a French online survey Fedav/CSA about this period 2013,...Read More
Marketing China- Smart Tips for Smart Business in China.
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Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
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Understanding the Challenges of Franchising in ChinaJan 16, 2018
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We are a Team of 42 Marketers.
Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.