Baidu wants to protect its users
A common concern in Chinese internet users is “when I open a website, the related company could find out my personal information, such as my QQ and contact number, then I’ll be contacted by them”. This may seem a little drastic, but it is actually becoming a common situation, where a users’ private information (without their permission), is leaked to a company, which should not happen. How can we stop this situation occuring? Is there any way that users can protect their privacy completely?
Recently, Baidu found that some websites were stealing users private information online. Most of them do this by setting up malicious codes to gain netizen’s QQ and contact numbers. However, most netizens blame these privacy leaks on Baidu. To clear the responsibility, Baidu web search and Baidu safety center developed a “Skynet Algorithm” together to try to improve this situation. Every website that has been verified on Baidu’s chief platform will be notified if caught stealing information and informed of any penalty/punishment. Baidu hopes the companies doing this can correct their improper behaviour as soon as possible, and comply with usual web privacy standards.
“Skynet” is not the first algorithm launched by Baidu
Actually, Baidu search engine has launched many different algorithms to protect user experience and avoid any damaging moves. For example, the Ice Bucket algorithm 1.0 & 2.0, Other algorithm 1.0 & 2.0, and Pomegranate algorithm etc. These algorithms are created to identify the websites that have cheat downloads, false marketing content, false advertising and low-quality websites respectively. After the update, the low- quality of websites has decreased 60 percent. Baidu search continues working on these algorithms in order to improve this situation and ultmiately bring customers a much better user experience.
Ultimately, user experience is important for websites. Websites that focus solely on ROI and web traffic instead of user experience will loose their audience, certainly. Improving sales through the damaging of user experience is an extremely wrong move for websites. Most netizens whose privacy is stolen by websites will have a heightened alertness and may ultimately refuse taking part in online promotions, visiting brands websites, etc. Based on Chinese national law, taking citizens’ personal information illegally is forbidden; doing so can be punished by law.