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We are a growing team of 75 marketers with a passion for China and digital marketing. We are constantly looking for new ideas in order to renew our solutions packages and always be on top of the market trends. With 7 years of existence, we have been working on the marketing strategy including Baidu PPC campaigns of small, medium and big companies.
We benchmark your current performance and see where you need to improve.
We take care of opening and managing your Baidu PPC account. The process is longer & requires more documents than Google AdWords but our dedicated is experienced.
Faster and better results from paid search, converting clicks to customers.
Convert 60% more leads while reducing your costs by 10%. Let’s get the best out of your resources.
Get a monthly detailed report on your campaign performance & free consulting to discuss the next step.
We have been around for years and have extensive experience and success with Baidu PPC. Let us guide you.
Rhodia Solvay marketing department contacted GMA for advice on how to improve their visibility in the Chinese market. After having analyzed the clients needs as well has the current visibility of the company in China, our experts outlined a plan to boost the RHODIA SOLVAY company awareness in the Chinese market.
In order to boost the client’s visibility in China, GMA’s took over and reviewed every aspect of the Chinese side of the company’s communication. We managed the PPC campaign and conducted their e-business. We created content to be distributed to journalists with the aim of creating awareness for the company. Furthermore, we also optimized their content for the Chinese search engine and chose the most effective communication channel to publish it.
Exposure: 80 000 Leads: 10+/weeks
Let us know about your project, your goals for China as well as your budget, and we will create a custom strategy that will answer your needs. This strategy will be axed around 3 mains steps: creating an account, managing the account and launching successful campaigns.
It all start with defining your goals: why do you want to launch PPC campaigns? Is it for leads, awareness, sales? Will your PPC Campaigns be part of a more global multi channel strategy?
After determining what you are looking for with Baidu PPC Campaigns, it is time for auditing your traffic/website & competition – on this basis we create an action strategy. Basically a market research.
If you don’t have a website, we do have solutions from designing a website from scratch optimized for Baidu & China in general or migrating your website with localization options.
Now that we know what is your place in the market we can start optimizing your website & baidu ranking. From website hosting, speed, landing pages to content localization etc We make sure your website is ready for ads.
We then open your Baidu PPC account & start working on your campaigns:
Our dedicated team monitor your Baidu PPC and SEM campaign on daily basis. What are they looking at?
Based on the data collected, decision can be taken. The goal: have campaigns that are cost-efficient & can run without too many actions needed so the team can focus on developing more successful campaigns.
A complete report is sent to our customer monthly.
As soon as we start working together our team starts working on your project audit to determine the best strategy for your project.
We apply the same politic with our clients than the one we use within our teams. We are drive by efficiency & do not accept waste of ressources.
Marketing is always changing so do we. To satisfy our clients & get effective results we consistently develop new solutions.
Chinese locals experts and foreign marketing specialist work hands in hands to bring the best out of cultural background and skills.
We have been out there for 7+ years. What started as a blog, became the leader of digital marketing in china, and we are here to stay.
handling your project to a marketing agency is scary, therefore our experts are always available to answers your questions & give you update.
80% Chinese netizens use search engines to find what they want online. Baidu is the number 1 search engine in China far ahead of its competitors.
In the same way google ad words and SEO complete each other, Baidu PPC & SEO complete each other for optimized results & a raise in visibility.
Although the concept is similar Baidu PPC algorithm is not as advanced as google AdWords. Therefore, the highest bidder is often the one ranking.
Baidu ads represent 20% of the click to a website. Visitors coming from ads are most of the time in the last step of the funnel, ready to convert.
Having a multi channel strategy is giving yourself more chances for success. Combine Baidu SEO and PPC for more traffic.
China internet has many platforms where you can buy ads emplacements, this is called media buying.
Have a website ready to reach peoples on Baidu. Find out about our solutions.
Localizing your content and having a branding strategy adapted to China’s demands will make the difference between you trying to enter the Chinese market and succeeding.