Baidu will launch baifa : Online wealth investment platform


Baidu is the Chinese leader in Search Engine, with forum, wikipedia or Q&A…  Top 5 websites in the world according to Alexa Rank, will launch its first online wealth investment platform “Baifa”. “Baifa” means “make a hundred fortune” in Chinese, on the Baidu platform But it does not guarantee a fixed rate of return. while they are safe because Baidu cooperates with the leader of Chinese Asset Management.

The minimum investment is just 1 yuan , and users of Baifa can withdraw money at any time without penalty.

Baidu was quoted by China Business News Tuesday as saying that the annual fund return target of Baifa is 8 percent.


8%  is much higher than the usual profit rate of monetary market funds, which is usually between 4 percent to 5 percent… noting the number of 8% might be just a means of advertising.


The Competitor

The competitor Yu E Bao is a Online Wealth platform launched in June by Alibaba biggest e-commerce group with Alipay, China’s biggest online payment platform . In the first 18 days, Yu E Bao gained 2.5 million users and raised more than 6.6 billion yuan. Chinese analysts believe it will surpass 100 million yuan at the end of the year. The Top Internet companies in China such as Alibaba and Baidu are competing in many fields, and Internet finance will be their next arena.

8.Baidu = 8% ?

If Baidu plans to achieve the target of 8 percent, it may set limits on selling such as the number of buyers and on “how much each customer can buy explain” the expert. But Baidu does not guarantee any profit rate.

Indeed nobody can evaluate the profit target of Baidu, if they do not reveal any details about “Baifa” platform, such as the exact type of fund or investment product it is.

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Marketing Strategy of Baidu

The Marketing Strategy of Baidu will be simple : get top Ranked position on the search Engine via manipulation of the SEO results.

This is the specification of Baidu, change the result for his products or the website who invest a lot of money in Advertising. (more information about Baidu Marketing)

That means Baifa will attract a lot of users through search; but it would not guarant to keep users in this way.

If a visitor wants to buy Baifa, he needs to register an account on Baidu Wallet, which is Baidu’s payment product, and noting the registration procedure is a disadvantage.

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