Branding advertsing agency in ChinaIn China, the company’s brand in very important. If you live
in Shanghai, a typical day is : your drink a cup of Starry Hope at
Starbuck, you check you e-mails on your Samsung before going to your office in
your BMW. And after work, you drink a fresh bottle of Budweiser.
How do we help you to advertise your brand in China?
Choice of channels
Branding in China goes through different channels. These are very little seen unused in the West.
For rapid and effective development, social networks are sometimes not enough. We have many contacts to help you.
We have worked with many companies. Whatever your industry, we know it
Every month, we provide you with an analysis of your company’s results in order to make your strategy as efficient as possible.
Branding Advertising Agency in China
Certain brands in Europe are common and don’t really evoke a special reaction, but in China, they are everything.
Coming to China with a known brand makes things easier, but it’s still difficult to introduce a new one because of language barriers and the different dialects. Making a foreign brand famous is not an easy task.
Introducing a new brand and making it popular in China is an indication of success but also a difficult challenge.
This process is important and is done through the State Administration for Industry and Commerce that studies the papers and do an examination with researches that can determine a success or a failure. It’s very important to do it before officially exposing the brand.
The visual choices and logo are very important. The choice needs to be relevant, coherent and clever because it needs to represent the brand’s identity.
Depending on the identity that we want to give to our brand, we can choose relevant colors, relevant logo, a Hard-hitting slogan, images that arouse emotion from potential customers or also choosing people to represent the product with whom the target market can identify.
Another important point is the strategic positioning. It’s important for a company to study the market to get the perfect positioning strategy.
First of all, choosing the target according to the geographical position, the age, the professional category or the gender.
Then, the company needs to ask itself a question: who are the target customers and how to efficiently target them.
After that, the company has to establish its strategy depending on results and always adapt because the customers need always change.
Frequently Asked Question about Branding advertising in China
What are the available tools to advertise my brand?
Our agency is before anything, an advertising agency, and its ways of communication are specific:
- Digital ads banners on the online portals and in the web in general that will allow to send a message and attract customers
- Videos are a very good communication way and because of their ability to relay a story, better than 1000 pictures. It has been proven by many studies that video promotion is one of the best ways to communicate for a company.
- Storytelling because Chinese love the beautiful stories and it’s a useful practice in its communication campaign. Companies need to sensitize customers to the brand and to its values through a story they can easily identify to.
- The Search Engine Optimization (SEO) is very important and more especially on Baidu in China. Actually, being referenced on Baidu is more difficult than on Google, because in China all the standards are different than in western countries. Companies need to adapt in order to be on top of results when a netizen is looking for keywords in link with the company’s activity.
- In western countries or in China, social media has taken a very important place in our everyday life but also more and more in companies’ development strategy.
Do social networks ensure success?
Using social media is not automatically a security of success, and like all marketing weapons, it needs to be mastered to be more efficient.
It’s not enough to use social media. It’s important to build a social media strategy with an editorial line and a brand image that we want to build and promote, and that needs to be coherent with the objectives to succeed in its integration and development on social media and in the market.
In our agency, our goal is to use social media efficiently to build a strong brand image thanks to a social branding strategy and to improving and keeping its reputation, specifically e-reputation.
Social media in China is not so difficult; the secret is to generate “traffic”. In China, we know how to start, how to facilitate and develop these conversations among Chinese citizens, on Chinese platforms such as:
Key opinion leaders
The most popular people are named KOL – Key Opinion Leaders. They are really popular because they have a big number of fans but also because of their expertize in a specific field. Kols are really influential on blogs and social media platforms. Opinions, comments and criticisms of this influencers are now, more effective than companies advertisements. The important thing is to ensure that you choose the right KOL for your brand and industry and this is only possible with an agency that is familiar with this field of work.
What is e-reputation in China?
Making sure people know about a company’s website is the first step. If Chinese people are interested in an offer, they will probably search online for more information, and if they can see positive information about the company’s products especially from some persuasive websites, it will be very useful for its website to win their trust. The purpose of reputation SEO is to help a company to have a very good online reputation so that when Chinese people search keywords in link with the company’s activity, they will only find positive news.