CAPTCHA verification code advertising services in China
People who want to sign up for some forums in China will discover this:
(translation: please type the word in red:)
It’s called CAPTCHA verification code advertising which has just started in China.
(A CAPTCHA is a type of challenge-response test used in computing as an attempt to ensure that the response is generated by a person. The process usually involves a computer asking a user to complete a simple test which the computer is able to grade. These tests are designed to be easy for a computer to generate, but difficult for a computer to solve, so that if a correct solution is received, it can be presumed to have been entered by a human. A common type of CAPTCHA requires the user to type letters or digits from a distorted image that appears on the screen, and such tests are commonly used to prevent unwanted internet bots from accessing websites. source wikiepedia)
In fact, Chinese Internet users for Captcha (‘automatic distinction between computer and human Turing test’ in abbreviation) is no stranger to verify the code, but the Captcha verification code into the advertising services, can be regarded as excellent ideas to launch a verification code advertising services. For example, when the user input validation code, he will be asked to enter the advertiser’s product names.
In China, some companies have already shown their interest in this and pay for that because it’s
When users input the code, they are actively thinking and they will take the ad into their mind unconsciously.
The CAPTCHA ad can be put in anywhere, any time, any field according to customers’ need. For example, if you to promote itself via CAPTCHA ad in cities, you can choose the cities you would like to put your ads.
This service now also enables advertisers to schedule the time and change the location of their ads real time.
4. Customer experience
With the new code, users can input meaningful codes instead of meaningless, sometimes even ridiculous code. Moreover, multimedia like video, flash and link not only help users to have a better experience when inputting code but also to remember the brand better.
5. High ROI
Popup ads and other pay per click services are facing a big problem: malicious clicks. Stories about how competitors click the ads again and again and again and make the advertiser out of his mind happen everywhere, everyday. And this new service changes the situation, the advertiser can enjoy 0 malicious click and all the users have read his ads.
CAPTCHA ads are also facing some difficulties in China now.
1. Some forums don’t cooperate
Some forum founders are worried because users will leave forums if they don’t like those ads. So it influences the coverage of it. Now most big forums are willing to take this because they have stable visitors and users.
2. Ads are still simple
The design of the ads are still not well-developed for most of them.
As a market just started in China,, CAPTCHA ads are not rejected by most people. People like this new type of ads as people commented on Wangyi forum (one of the top forums in China), “国内的快快山寨吧，又是一个FACEBOOK式的传奇。”(Somebody copy it, please! Make it another Facebook lengend!)
Just think about it, it could help you develop your business in China.
see more about E-marketing in China