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Chinese consumers like celebrities with an international reputation. With the nation’s 500 million ‘middle class’ consumers, celebrity endorsements for products & services have become big business for all parties.
Building your Chinese audience suppose to reach potential customers. In order to help them to find the best products or services, you have to act and convert them into active consumers. For building a strong relationship and engaging your consumers, the development of a good digital strategy is the key. We manage the entire process, from consumer insights and market competitor analysis in order to develop and execute an integrated China Digital Strategy marketing.
The main challenge is that China has its own digital landscape. Almost every online service from the Western world is unavailable in China. Therefore, sometimes provide online strategies can’t be directly adapted to China. Moreover, with a deep understanding of the local market, China offers all the resources and capabilities to make a huge impact.
The Chinese social network is the most powerful, dynamic and unique social media in the world. It is dominated by local platforms due to internet restriction and censorship(Facebook, Youtube, Google … are blocked by the China great firewall); this makes China a strange market for western firms. We deliver you the brand-first social media strategies on Weibo, WeChat and help to engage, excite and convert high-value audiences. We leverage social media platforms to increase the effectiveness of online activities The social media landscape in China is constantly changing, so the international company has to be ready to adopt a new strategy to reinforce their online presence in China.
Chinese people used to search for information about a brand even before it taps into the Chinese market. It’s essential to build up a positive brand online reputation in order to allow your target customers to easily find you.
Basically, Online Reputation Management (ORM) is the process of creating and spreading positive information about a brand (products and services) and removing all negative comments on various digital channels. Our experts’ teams know what people are saying about your brand and how they’re responding to the messages you’re putting out. Our goal is to create a strong proactive brand-fence and maintain your positive brand image, encouraging your potential buyers to buy from you and increasing overall sales.
Innovative ORM builds up content around the generic search keywords and competitor keywords. When the content is optimized for search engines and takes the visible positions in the first 1 search result pages around these search keywords, it typically attracts attention to the brand and helps drive new traffic and customers into the top of acquisition funnel.
To maintain effective public relations (PR) in China, a foreign company should be open to challenges, and understand that engagement in China is very complex than any other business environment. An effective PR campaign in China must really understand, accept, navigate, and continually reevaluate the Chinese market in order to better identify threats and opportunities. Government affairs and PR are closely related to China, and effective PR strategies must considerate this fact. According to the company’s profile, the selection of the key media is the first stage. The company could directly work with PR agency to communicate with the media.
China is the world’s second-largest advertising market and this market value reached more than $80 billion in 2016. This year, Internet advertising in China will be over three times the size of TV adverting spent. This trend puts China ahead of the global trend as advertising migrates online.
The digital revolution isn’t just about powerful technology, it’s also about helping people to explore and experiment new vision of the world. Creating a culture of innovation is very important if you want to enter the Chinese market. We integrate new technology into everything we do. Because helping our Client make the most of technology to achieve results is the key to the digital future.
GMA has more than 7 years of experience in searching the most popular and appropriate celebrity endorsements and sponsorships for brands. We have a deep knowledge of the celebrity industry; also we have excellent relations with more 700 celebrities around the world, with which we’ve negotiated numerous celebrity endorsements and partnerships. We have done important research on extending their market appeal, their fan base, popularity, and commercial strategies. As one of Chinese leading celebrity endorsement and sponsorship companies, we have secured top celebs for various clients and thereby leveraged their popularity and business reach. These celebrity endorsements/sponsorships are attended to a plethora of events such as commercial ads, events, parties, product launches, and media and engagement events. Before choosing the celebrity, we first examine the technical aspects such as the product category, available budget, campaign goals, and the planned reach.
Marketing to China it's also an Agency
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.Contact us Today
Chinese consumers are appreciated celebrity and international stars from outside of the motherland with highly prized if they are known. As an international star, you have many advantages, the Chinese love overseas celebrities, and there is less competition from other famous figures that will likely not be developing their personal branding in China. This will help a campaign stand out.
Celebrity branding with fewer competitors from outside of China allows your marketing campaign and promotions to stand out. There are so many hurdles to jump and it is essential to find a trusted, local partner to develop your interests. An intelligent personal branding strategy can significantly raise the profile of an overseas celebrity with greater exposure possible.
Word-of-mouth in China online is very important for your reputation. There are several ways to build a positive reputation.
– Build and animate a loyal community. Social networks will allow you to build your community and loyalty. While WeChat is the most used social network, Weibo can also allow you to gain reputation and retain new subscribers. This works like a microblog with a limited number of characters. Forums and blogs can also help you gain reputation.
– Use external sources. Relations presses and specialized blogs are very important to have better visibility and positive reputation online. The Chinese will trust a celebrity with good behavior and really appreciate by the online Community.
It’s entirely up to you! Spend as much time and money as you can afford, but keep in mind, instead of spending a lot, focus on spending wisely. Having a unique and authentic personal brand can help you boost your career or business to your desired level of success faster because while you can, your brand is still working!
In China, the best way to make your personal branding is to use social networks as a communication opportunity to reach a significant portion of China’s population. As the Chinese social media landscape is the most dynamic and unique one in the world, they have their own social networking platforms to enable authorities to better monitor what is going on there. There are communication tools such as Weibo and WeChat that have achieved mass-market penetration.