Children Models New “Cash-Cow” in China

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Children models are very popular in the market now. The rise of children model started two years ago when the competition in kid’s wear and children’s goods market became fierce.

children model in a show

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Status quo

Since the competition between kids’ wear makers became rough, kid’s models have appeared also in other markets from food and beverage market to show business, even big exhibitions like real estate exhibition and automobile exhibition. But the main market for children models is still kids’ wear.

children model for kids wear

children model for kids wear

With the increasing demand for children models, many model agencies turn to develop their business among children. Children models have become an important part of their service.
The join of those companies in this market makes it more professional. And a complete industrial chain of children models has been formed. And the outputs of the chain are children models. This trend has already impacted on both children models and companies.

professional children model

professional children model

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Children models

Compared with adult models, children models don’t have the same strict rules on body shape or special talent. But they still have to sacrifice a lot for their job such as catwalk and leg pressing. Although those little models obtain decent incomes, they have to say goodbye to their happy and trouble-free childhood.

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Companies

On the other side, companies benefit a lot from children models. “Cute children” is one of the most popular topics among female Chinese. There are mainly two groups of people are very interested in this topic.

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1. Parents
Parents love to put the picture of their kids online. They don’t only love to take good picture for their children but also to show and compare their children with others. Based on this idea, they are willing to pay a lot for a nice, decent, or luxury, wears for their kids.

mother share their children's photo

mother share their children’s photo

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2. Youth

Young people like to compare their childhood with today’s children. Nostalgia is one of the most popular topics online, especially for those people born after 1980s.
Both young children’s parents and young people like to talk about kids, especially online because most of them are netizens. They have got used to spend most of their time online.

compare with young kids

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Trend

It seems that children model is still a fresh and attractive theme for most people, so companies will probably take more use of this new topic in the near future. And there will be more online campaign because the people who are interested in children content are mostly netizens.