China invented the “touch car contest”

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Car touching contest

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China relatively recently entered into what can be called the “civilization of the car” with all its excesses (pollution, stress …). Now China became the most competitive market in the world when it comes to cars. All car manufacturers want to be there and are willing to do anything to get ahead of their competitors. That’s why  Volkswagen organized the first “touch car contest” in Shanghai, as noted by the site Observers France24 .

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The rule of the game:

The idea is to stay as long as possible with your hand on a specific area of ​​the car. Competitors are only licensed to take 15 minutes break every six hours to go to the toilet. The winner, a young woman of 28 years, won, Wednesday, May 1, the reward – a car for a value of 150,000 yuan – after being able to stay 50 hours.

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The winner !

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Other competitors

 

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A competition criticized by many netizens

But this kind of competition, which can remind the movie “They Shoot Horses, Don’t They ?” by Sydney Pollack was not so welcomed by all the netizens. The  sadistic side of it was pointed out which you can find a lot on social media. Also the fact that such a contest is just an imitation of stupid western games. Here is a comment saying that “This contest is pretty ridiculous”.

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However, this kind of strange contest is not new in China. In 2009, a contest of kiss on cars was organized …

Source: LeMonde.fr

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Marketing to China