China: Online sales of Home appliances is booming


With 243 million of e-consummers and an annual increase of 30 million new Chinese eshoppers, Ecommerce in the 2nd biggest economy of the world is booming.

New figure show that Online sales of Home electrical appliances hit 53 billion Rmb ( 8.59 billion dollars ) in the 1st half of 2013.

The Online Sales represent +18 % of Total Chinese retail market, according to a report from the China Electronic Information Industry Development Research Institute Forum. via


More than 2 million flat-panel television were sold online in the first half, representing a growth rate of over one hondred percent.

Jingdong, is leading the B2C Market .



TMall and Suning arrive in second and Third position.


This 3 retailers represent more than 90 percent of online home appliance sales


Ecommerce in China

The sales via Internet  are moving beyond 1st-tier cities and expanding to second- and third-tier cities, according to a Market researcher. Ecommerce is estimated to exceed 5000 billion RMB in 2015 in China. China E-commerce is taking more and more share in the global e-commerce market…

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