Still a young market…
According to Live Trading News the chinese chocolate market is booming with merely 40% growth from 2008 to 2012 at average. Of course such a tremendous performance is due to the fact that China is still a very young market when it comes to chocolates.
Despite many western chocolate brands such as Mars, Ferrero-Rocher, Cadbury, Hershey, Godiva, Leonidas or Lindt are present in the Chinese market the chocolate consumption per capita per year in China is still rather low.
Furthermore the chocolate market in China remains a mass market with low quality chocolate.
… but with many opportunities
But things are changing in China. The consumption habits are moving closer and closer to western standards and some indicators show that a Chinese chocolate culture is emerging.
For exemple at the East Asia Exhibition Hall (between Shanghai Stadium and Shanghai Gymnasium), Chinese visitors could see over 200 chocolate sculptures including Louis Vuitton handbags, porcelain vases, a BMW made up of more than 80 tons of Belgian chocolate, a chocolate-made great wall of china or the reproduction of the terracotta army. Sometimes the difference between the original and the replica chocolate was very hard to do. As this event ended two days ago I’m here glad to show you my selection of photos.
Nowadays the chocolate market in China is not yet mature but many opportunities exist as the tastes of Chinese consumers are evolving.
Maybe China will become progressively the new Chinese chocolate wonderland.
Marketing to China