You have already read some of our articles Little red Book and you are searching to form a partnership with this company ? According to my research, there isn’t a lot of information about this topic for foreign companies now, while Little red book is offering important opportunities. This article will provide you the information you need. For those who are not well informed about the advantage of using Little red book in their strategy, the section right below will give you some reasons.
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How can little red book be an useful marketing tool?
Little Red book or Xiaohongshu is one of the hottest social media platform, most known for useful content sharing but also as a cross-border e-commerce platform. It has now over 70 million of active users and became officially a “unicorn company” as its value has exceed US dollar 1 billion.
- Huge users base
Xiaohongshu has an important number of active users. They are creating the content of the platform, sharing actively through their social network and so representing an important promotion force for the company. Xiaohongshu is trying to strengthen this sense of community. For brands shared on this platform, it definitely boosts their fame among Chinese users.
- Customer trust
Nowadays in China, consumers don’t believe a lot in Brands but they refer to word-of-mouth and what they can find on internet. While all the internet sources are not reliable, Xiaohongshu is different because it is based on user’s sharing. To market a product or a brand, it can be effective to use this platform. You have to manage the communication, because bad buzz can also go viral among Chinese consumers.
Xiaohongshu has also an e-commerce section. Companies or merchants who have formed partnership with the platform can sell their products online. Like tmall or JD in China, Xiaohongshu is known to sell authentic products. In china, counterfeit product still remains a problem for e-commerce. It is important to choose a trustful platform for cooperation in order to save your brand’s reputation among Chinese consumers. Little Red book is welcoming foreign brands to get in its platform because they can’t only rely on content sharing to develop their business.
- Cooperation with influencers
Celebrities and influencers followed by many other users can create content for you and boost your business among Chinese consumers. Xiaohongshu itself used this strategy to reach a bigger audience. Xiaohongshu is mainly used by post 90th generation (representing 70% of users). They are young and followers of the latest trends. They also have a good interest for KOL (key opinions leaders) and celebrities in China.
To summarize, we can say that Little Red book has the capacity to be a platform of e-commerce, and its advantages remains in its community of users. If the competition in Tmall and JD, the two-leading platform of e-commerce in China, Xiaohongshu is offering good opportunities nowadays as a growing company.
How to settle on Xiaohongshu as a third-party business?
The procedure could be sometimes a bit complicated to achieve, using Chinese and needing some paperwork. Our team is made of Chinese and foreign experts specialized in Chinese social media. Contact us if you are seeking to assign your business on the little red book Platform.
The procedure is split in few steps :
Registration and Fill in information
You have to register in the Little Red Book’s system (小红书入驻平台) as a merchant or a company. Once you received your code to log in the system, you will have to provide information :
- About the company : manager information, the address, the trade pattern (cross-border or inside china), the product shipping place.
- About the business qualification : by providing a business registration, certificate of incorporation, or other company registration file….. For more information about the registration on Little Red Book, talk to us!
Your application will be sended to Little Red book’s moderation team to confirm or not. According to the information on its platform, it takes about one week to get the answer.
It possible to accept the terms of the contract online. Then, after the signature, you have to send it back to little red book company. Before to enter in RED’s platform, each one has to follow and complete a training providing by RED. The time of the the achievement depends on you.
To get further helps and advices
We are a digital marketing agency based in Shanghai (even if Red also is based in Shanghai …) and we help foreign brands to reach their Chinese consumers. Nowadays, Chinese people have a huge appetite for foreign products and e-commerce platforms have become the channels of choices for Chinese shoppers looking to purchase such items.
Our team is up-to-date with marketing trends in China, and use the latest digital tools to effectively promote your business in China. Take a look on our e-commerce services here.
If you have some question about entrepreneurship in China, feel free to contact us to learn more.
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