Ads are getting Smarter

Chinese Media Buying Solution
Contact-us

We are a growing team of 75 marketers with a passion for China and digital marketing. We are constantly looking for new ideas in order to renew our solutions packages and always be on top of the  market trends. With 7 years of existence, we have had many satisfied customers who regularly come back to us to run their latest campaigns.

What We Do

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Audit & market research

We analyze and assist you in developing a strategic plan by defining a target audience for your project.

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Administrative Management

Registration process in china often feels complicated and endless, let our experts take care of it for you

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Campaigns & Content management

Optimization of your landing pages and website for optimal results. Banners Ads and Videos Ads campaigns creation.

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Data Analysis + Reporting

We don’t keep your ads on auto-pilot. Our media buying team work on them continuously looking to improve their performance.

We’ve worked with some great companies already. Want to be our next Chinese success story?

Made in Russia

Made in Russia is a company who’s promoting Russian exportations, businesses and culture (education, consumer goods,…).  The purpose of contacting GMA was to raise awareness around their brand.

Mission 

  • Global Media Buying Campaign
  • Social Media promotion (Weibo, WeChat)
  • Video promotion (Youku, IQIYI, Tencent Video)
  • KOL campaign

Learn more here

See more…

3 steps to kick-up your ads

We create campaigns that follows your needs & objectives whether it is traffic, growth, brand awareness, conversion etc… Our expert team will build a strategy based on a market research & company goals: Format, platform, budget. We take everything in count to come up with the best media buying strategy for your brand.

Step 1: Project audit

Let us find out where you are at compare to the competition, what improvement can be made to your website, how is your website ranked, who is your target audience and what are the best tools and platform to efficiently reach it. 

After finishing this market research we will come up with a very localized strategy that follows your company identity. From there, we can start right away with the administrative part to start running campaigns as fast as possible.

Landing page Optimization

Adapting a concept for the Chinese market is not a single process it varies greatly depending on different platforms being utilized, formatting, specific media strategy types, the target audience & products / services in question. If simply translating your content sounds like the most efficient option it turns out not to be always true. The content needs to be created for the Chinese mindset.

We create perfectly optimized landing page to make sure you have the highest conversion rate possible. What the point of displaying ads if peoples leave your website as soon as they arrived? Not only we work on your landing page but also on the website itself. It is fast enough? Does it follow the code of the Chinese internet? etc.

Campaign + Reporting

Less present than at the beginning of the web in Europe, banner ads are still widely used in China! There are two types of banners: static and animated that will have to be chosen according to your project/budget. The latest trend in DSP is video short video platform. Chinese netizens consume a lot of short video (Weibo, Youku, IQIYI, Tencent, Douyin…)

The next step after launching a campaign is an accurate analysis of the results every month. We sit together, discuss and correct the direction of the campaign for the coming month.

Why Choose Us

Fast Process

We assess your project and put the best suitable team on it. We agree on strategy and start working on it right away.

Cost efficient

We are not here to ripped you off, your success is our success. We adapt to every budget. Big or small companies, we have solutions for you.

Latest Solutions

We do not rest on our laurels. The best way to offer to notch services is to always come up with new marketing solutions packages.

Local & Remote

We have offices in Shanghai, Paris & Taiwan. Come visit-us or give us a phone, there will always be someone to assist you.

7+ Years of Experience

We have been on the market since 2012. The company started as a blog about China Business, and we are now 75 Marketers.

Consulting

We work with your uniqueness. Your project is different, in this regard, the marketing strategy for it will be different from other project.

WHY SHOULD I USE MEDIA BUYING ONLINE?

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SOPHISTICATED TARGET ALGORITHM

You can reach Chinese consumers on the app they use the most and increase your visibility  with ultra targeted ads.

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MEdia buying on MOBILE PHONE

Direct response mobile advertising is a rapidly growing and evolving market filled with opportunity for both users and advertisers. In a broad sense, mobile media buying includes any advertisement that appears on a mobile web page or application.

95% of Chinese consumers are now using their phones to shop online, and your brand can engage these consumers through direct response mobile advertising

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A multi-channel tool

Short Video is on the rise making it a perfect support, Weibo is a super smart social tool & targeted media buying… coupled with DSP it is almost unstoppable.

News Based app are gaining popularity and use DSP on this kind of app (Toutiao for instance) really drive qualified engagement. It is becoming a vital component of DSP campaigns.

It is necessary to combine media buying to others marketing tools?

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Social media in china

The use of social media is key in China is you are a brand. It should be an important part of your strategy  if you want consumers to engage with your brand. Being visible is just not enough in the middle kingdom, you need brand awareness.

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Should I do SEO on Baidu?

Baidu is an inevitable step in the Chinese consumers journey. Someone will see your ads and if interested will open Baidu to look for info about you. If you are nowhere to be seen, it may be problematic.

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Where can I buy advertising space on the chinese internet?

Here is the most used China’s social media advertising and marketing share in 2016:

Tencent: 52,4% / Weibo: 28,4% / MOMO: 2,4% / Baby Tree: 1,5% / Baidu Tieba: 0,7% / Others: 14,6%