Key figures

The Chinese market for dietary supplements has already exceeded $ 10 billion in 2012. China is already the second largest consumer of dietary supplements only next to the USA.

The Chinese market has a very strong segmentation with a lot of very small manufacturers. The 50 largest producers occupy only 1/3 of the market. Nowadays with the westernization of the Chinese society, a sub-market is booming: the sex enhancement supplements. In this market, the segmentation is even higher with a certain lack of transparency, especially online!

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Main reasons that make men in China interested in sex enhancer supplements:

  • Due to diet and lifestyle, 98% of Chinese men have weaker erections than their true potential
  • The average penis size of only 5.5 inches
  • By the time a man reaches 50 years of age, his erections will have lost an average of half an inch off the penis length of his youth!
  • 88.7% of Chinese men would increase the size of their penis if they knew how.
  • 67% of women suggested they were unhappy with their lover’s penis size

This market, of course, takes advantage of the fundamental complex and fear of man.

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The traditional Chinese medicine

 1-Ginseng

Ginseng plant basically affects blood circulation and increases stamina. It will indirectly affect the quality of penile erection. Chinese eat ginseng directly or with tea.

 

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2-Gingembre

For the Chinese traditional medicine, Ginger is aimed at people who do not have erectile problems but who want to be more efficient in practice and in the long term. Ginger may stimulate sexual desire or libido.

 

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3-Goji berries

In traditional Chinese medicine, goji berry is used to improve male fertility and his sexual performance. Modern research undertaken in Beijing has shown that the berries contain a complex of polysaccharides which may offer a protective action to sperm cells. The aphrodisiacal powers of goji berries may also owe something to the fact that the berries can aid the body’s adrenal system which controls most of the working of the sex hormones.

 

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4-Ginkgo Biloba

Ginkgo is an herb that is used in Chinese medicine that’s thought to improve blood flow and well known for reducing stress.

 

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5- Yarsagumba

 

The Yarsagumba is regarded in China as the most powerful aphrodisiac in the world. Yarsagumba is only cultivated in Tibet and was during the past reserved for the Dalai lama and some priests.

Several studies in China on more than 1000 men and women showed that Yarsagumba at a rate of 3 g per day was effective in stimulating sexual function deficiency.

 

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Dietary supplement for sex enhancement

China has always been a country relatively not so open-minded regarding the sex issue. So Chinese people have been quite eager to discover a western alternative to the traditional Chinese medicine when it comes to dealing with sexual performance dysfunction.  First China became a huge market for some pills like Viagra or Cialis which are allowed by the SFDA (State Food and Drug Administration, P.R. China).

SFDA-logo

 

The problem is that Viagra and Cialis were copied and that the copies were even more dangerous for the health than originals.

 

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Cialis.

So many fake pills are sold in China but not allowed by SFDA and people in China were well informed of the risks of such pills so they wanted to find an alternative to traditional Chinese medicine and pills: dietary supplements.

Many brands are distributed in China. The sex enhancement dietary supplements market is segmented.

 

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chinese viagra 

Poaching problem

Vietnam, Thailand and China play a major role in the traffic of rhino horn, according to a 2012 report by the WWF. Rhino horn is considered as an aphrodisiac in Asia although it is not scientifically proven.

 

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Online Products to Avoid

The aphrodisiacs’ market attracts a lot of scammers and 90% of the products on sale are dangerous.

Since 2004, FDA (Food Drug Administration) in the USA has identified several products sold in China online as so-called “dietary supplements” for treating erectile dysfunction and enhancing sexual performance. These products have contained potentially harmful, undeclared ingredients. Included among them are:

 

  • Actra-Rx
  • Actra-Sx
  • Libidus
  • Nasutra
  • Neophase
  • Vigor-25
  • Yilishen
  • Zimaxx
  • 4EVERON
  • Liviro3
  • Lycium Barbarum L.
  • Adam Free
  • Rhino V Max
  • V.Max
  • True Man
  • Energy Max
  • HS Joy of Love
  • naturalUP
  • Blue Steel
  • Erextra
  • Super Shangai
  • Strong Testis
  • Shangai Ultra
  • Shangai Ultra X
  • Lady Shangai
  • Shangai Regular, also marketed as Shangai Chaojimengnan
  • Hero
  • Naturalë Super Plus
  • Xiadafil VIP tablets (Lots 6K029 and 6K209-SEI only)

The sex enhancer has always been an important market in China. Nowadays dietary supplements are seen by many as a good alternative to traditional Chinese medicine and to pharmaceutical pills. But this huge market is jeopardized by a lack of credibility. The market is highly segmented and presents a lack of transparency. The sex enhancer supplements’ market compared with the dietary supplements market is like the porn industry compared to classic cinema. So many investments in marketing will be needed to foster a relationship of confidence between reliable brands and their customers. Chinese in 2013 are very preoccupied with the issue of food safety so some brands will have a great interest in investing in e-reputation on Chinese social media.