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Latest News on Chinese eCommerce

Amazon in China Try to Regain Shares

Amazon try to expand their activities in China   Amazon drives up recruitment in China In an attempt to regain shares in the online shopping market from Alibaba Group Holding Ltd, Amazon.com is recruiting almost a thousand employees for Alexa. They are hiring...

Guide to Localizing Content Marketing in China

One of the most common conversations I have with clients is regarding their content marketing localization strategy.   Localization is a complex process in many ways, for me it relies on a deeper understanding, not just of Chinese consumers but also of the wider...

A Guide to Weibo Advertising

Weibo Advertising Offers The Most Targeted Solutions   Sina Weibo now boasts over 350 million active monthly users, it is known as ‘China’s Twitter’ but is actually a far more effective platform in terms of advertising opportunity for foreign brands than its...