Entertainment Agency in China

What are the best entertainment solutions in China?

We worked as an artistic advisor for every international business because we know quite well China as our talents agency. We worked on several prestigious events in Beijing, Shanghai and Hong Kong for different brands that were trying to get on the Chinese market.

Consulting - Strategy Digital

Detailed and well-planned Business strategy is a key to your success in this unique and complex market.

PR & Media

Public relations and Media have a link, because both of them want to influence the consumers.

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E-reputation

We work with you to ensure that your brand has a good great online reputation.

Search Engine Marketing & SEO

We optimize your SEO and SEM campaigns for local customers.

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Social Media & influencers

The right way to get the attention of Chinese customers is to use the Influencers or KOLs.

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Digital Advertising

China’s digital media is growing so fast with innovation and mobile payment.

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Event Promotion - Digital Resonance

Chinese social networks take a preponderant place in the communication techniques of the brands.

Consulting – Strategy Digital

Digital strategy is actually considered as a major improvement for any company,especially in China. Chinese people use the internet to connect better with the company. When online tools gain momentum in Chinese e-commerce, foreign brands can gain substantial competitive advantage using social media such as Wechat or Weibo.

In the Chinese market, detailed and well-planned Business strategy is a key to your success in this unique and complex market. No matter if you are entering the Chinese market with a good or little knowledge about China or you had established your presence in China already, you might need help from experienced China business consultants.

GMA has worked on several projects involving digital strategy in the main cities as Shanghai and Beijing.

Social Media & influencers

There are nearly 900 million internet users in China, who are permanently connected to their mobiles, tablets, and computers. Despite this massive number of Chinese online consumers, some new companies struggle to attract those new kinds of customers. So for all these companies, the right way to get the attention of Chinese customers is to use the Influencers or KOL. In fact, Influencers or KOL (key opinion leaders) have many followers and they really know how to reach the diverse community, representing different age groups and interests. Actually, we are in the ‘golden age of influencers in China, this latter is established their online celebrities through social media with large followers. KOLs behaviors have a big impact in China because Chinese consumers are constantly connected to the internet and are hyperactive on social networks.

GMA is your right solution for getting the most popular Chinese KOL. We are in contact with the best KOL or influencers in China.

PR & Media

In the digital marketing landscape, Public Relations is one of the most efficient forms of communication used to develop the image and reputation of a company, a product or brand in China.  Generally, Public relations and Media have a link, because both of them want to influence the consumers. A lot of companies fail because they don’t really understand the impact of the government in media and how powerful it is. This aspect must be taken into account when you establish a strategy in China. Online news is the main source of information for the Chinese internet users. The majority of Chinese, with a huge purchasing power, read more news on the Internet rather than buying a newspaper.

It is thus important to adapt your PR strategy to the Chinese market. Don’t forget, content needs to be tailored to the online news readers who are more focusing on the quality of the content than reading.

Digital Advertising

China’s digital media is booming, there are more than 900 million active social media users in China. China’s digital media is abuzz with innovation and mobile payment is becoming a part of daily life.

Mobile is on pace to become the leading ad spending channel in China. By 2021, over 60% of total media ad expenditures and close to 82% of digital ad spending will be allocated to mobile. Chinese Market has a unique ecosystem and Social media has become an important battlefield for brands to compete for brand awareness, engage audience and convert them into customers.

E-reputation

Our main goal is to ensure that your brand has a great online reputation and that the bad comments don’t affect your brand image. We work with you to achieve this through a custom online reputation management and online public relations strategy.

Reputation management is the process of tracking and reporting your actions and the opinions of others about your activities. Our teams composed of international experts are able to find what people are saying about your brand and how to see your activities. Our task is to maintain a positive image of your companies, encouraging the potential client to buy from you and increasing your overall sales.

Event Promotion – Digital Resonance

The increasing of new technologies and their exponential impact corporate in the communications strategies of international companies are very important in the Chinese daily life. China’s digital scene grow very fast and it’s very interesting to see how there’s an important demand to explore and determine a new innovation. There are various wild innovations that don’t stop, and it all based on the whims of the consumer.

Nowadays, Chinese social networks take a preponderant place in the communication techniques of the brands. As a result, events are increasingly used in agency strategies. Keeping up with the pace of change is easy when you are small, but harder when you’re big, especially since change doesn’t scale very smoothly.

At GMA, we’re still increasing, so we’re able to catch up with the changes as they happen. At the end of the day, change is spurred by clients, who are looking to stay ahead of the pack.

Search Engine Marketing & SEO

The Chinese market represents significant opportunity across the board. Admittedly, the opportunities within ultra-high growth manufacturing businesses may not be what they were a decade ago but for those willing to make the jump there is the opportunity to tap into one of the world’s largest economies.

 

Search engine optimization (SEO) and search engine marketing (SEM) help you show up when it matters most: when potential Chinese customers are searching for your products or services. No matter the language of your audience, they want to find you online quickly and easily. Maximize your search engine presence with SEO and pay-per-click advertising (SEM).

 

Chinese SEO + SEM are very different than the Western, and require an advanced skill set. Because of Google’s limited presence in China, 70% of all local searches are done on Baidu, the leading Chinese search engine, as well as other China-specific search engines including Sogou and Haosou.

 

We can also optimize your products for shopping sites such as Taobao Tmall, JD.com, or Amazon China.

FAQ

Frequently Asked Question about Entertainment Promotion in China

WHY SHOULD I INVEST ONLINE?

The entertainment market has grown, with the rate of more than 17% in China. With the increase in wages, the Chinese middle class. The revaluation of wages allows Chinese households to have higher purchasing power. In China, about 9 in 10 have an account on Chinese social network.
It is important to invest online because China is the most connected country. In the Middle Kingdom, there are over 900 million users and 80% of them use their smartphone to connect. For an entertainment, it is more appropriate to promote online rather than through traditional media.

How to Enter the Entertainment Market in China?

The Entertainment Market in China has growth rapidly and most of Internet Giants are investing in this Market now. In five years, the Chinese entertainment industry has grown rapidly, with an annual growth rate of more than 17%. This growth is justified by two factors. The first concerns the development of the Chinese middle class. The revaluation of wages allows Chinese households to have higher purchasing power. The recreational expenditure item is therefore more consistent and individuals are consuming more and more in a way to indulge themselves.

How to build my digital strategy in line with the Chinese Society?

China is one of the world’s most important internet spaces in view of its large population. In general, the penetration of the Chinese market for international brands is facilitated by the good reputation they enjoy upstream. The Chinese love to consume brands; they have a better image in the country. Chinese consumers attach great importance to image and appearance which is a very important social vector without the country.

WHY USE BAIDU RATHER THAN GOOGLE?

In China, Google is censored by the government and represents only 2% of users in China. The remaining 98% of Internet users in China use Baidu.
The main difference between Google and Baidu is the latter privilege priority in Chinese characters sites. Using these characters is paramount to your site and for all SEO campaigns.