Chinese students enjoy traveling to Europe. Alone or in a group of friends, more rarely in circuits, they master English and plan their stay well in advance thanks to mobile applications and social networks. Focus on their representations of the blue continent.
The Triad: France Germany England
What is then the name of that city with this huge black cathedral … and this other city, the one where Beethoven is born? In short, it was a very nice trip but Wen hardly remembers details. Köln, Bonn: The naming of tourist places does not matter. Her Chinese friends will not remember these names, only account the general experience and photos, which will be posted on social networks.
Jia’s memories are more accurate. She was interested in small typical German tourist villages around Triberg and Titisee. The authentic villages of Bas-Rhin with half-timbered houses with traditional Christmas market have the coast with the Chinese, whether they are located in Austria, Germany or Switzerland.
Shuxin believes that England is a rainy country and the enthusiasm of his compatriots seems to leave him a little puzzled, even if he says nothing about it. The country is one of the three most powerful in Europe with France and Germany, making it a must-see destination. After all, there are also modern monuments, although he cannot name one precisely.
On the way to warm destination
The dream for Korean drama lovers: the white houses with the blue roof at the edge of the Mediterranean Sea. Greece has gained its brand image thanks to the TV series made in South Korea and is permanently implanted in the imagination of the Chinese. Tour operators highlight this destination for its sunny climate and relaxation. It is an expensive destination for transportation and accommodation, despite remains relatively elitist.
A trip to Spain? Fan’er return from it just now. She visited the famous Alhambra Palace in Granada, the capital of Madrid before making a leap to Lisbon. An indefatigable climber, she is always looking for the highest points of view of the cities to take magnificent panoramas.
Wen went to Barcelona with a friend to see the Gothic cathedrals. English is not a problem for her, she organizes her travels herself: “organized tours costs too much money”.
Jia just spends a weekend in Roses to enjoy the sea. She can swim, which is not common to all Chinese her age. She even tanned, which was not planned and who mortified her; Jia looks after her fair skin and usually protects herself from the sun. For her, the main advantage of Western Europe is its mild winter climate compared to its home province.
Italy, cradle of civilization
Cradle of European civilization, Italy is for the Chinese an exceptional cultural destination with ancient monuments. We do not go to Europe without visiting Italy. The iconic cities? Rome, Milan, Venice, and Florence. Lun Kun and Tong Yi also come back from their holidays in Venice. They preferred to visit the Basilica Santa Maria Della Salute rather than St. Mark’s Cathedral, its round dome being much more aesthetic to the taste of Chinese tourists. The canals of Venice lined with colorful houses and carved bridges have absolutely delighted: this is a destination at least as romantic as Paris.
Italy is the Age of Enlightenment, art with a great A. Da-Xia went to visit Rome and Florence with four friends. Her stuff is to photograph the vaults of the monuments. She is very sensitive to the lighting effects of the fountains or those projected on the front of the churches, just like the stained glass windows inside.
Yue Min is more pragmatic: for each place visited, she will post her own selfie facing the monument, plus a screenshot of her geographical location and a short explanation in Chinese from an online guide. Her followers can learn things every day!
Take life on the good size
The winter holidays of Chinese tourists
What to remember from this vision for your business
Do not hesitate to contact us on our website