Expenses of Chinese tourists are now in 1st position
Chinese tourists spent in 2012 $102 billion during their travel abroad according to the World Tourism Organization, which put China on the 1st position in expense overseas. The Middle Kingdom has now overtaken Germany (the 1st one in 2011 with $84 billions) and United States. This result is not so out of expectation because now China is such a growing power. This 1st place is the reflection of the transformation of the Chinese society but also the rise of this country.
Several reasons could explain this figure of 102 billion. Firstly, we can see in China, the restrictions is loosening concerning the travels abroad. Then, with the increasing level of spendable income, Chinese travlers have more resources and are a middle class is rapidly booming. At last, Chinese currency, the Chinese Yuan has recently hit its peak rate which also boosts a strong buying power of Chinese tourists.
All these reasons explained that the number of Chinese overtsea travels has increased from 10 million in 2000 to 83 million in 2012. In local currency, sales of 102 billion represents an increase of 40.5% compared to the year 2011 which is a very good performance.
Success also for Russia and Brazil
The assessment of the World Tourism Organization also highlights the strong progression of Russia and Brazil, two countries of BRICs as China.
The Russians spent about $43 billion last year, which puts them on the 5th position, regarding Brazil who is placed on the 12th place with a total expense of $22.2 billion. As mentioned above and as stated by Taleb Rifai, Secretary-General of UNWTO, these fulgurating increases of China and Russia for example, are due to the emergence of a middle class who are the major force in outbound tourism market. The middle class will surely make a difference on the world tourism.