What factors influence Chinese tourists?
Can anything be more important than knowing what your customers want?
The answer is yes. And it is to influence them to make the decision you want.
The first step is to understand via which way your customers can be influenced?
In tourism industry, top 3 influential media is acquaintance, publication media and website.
What factors influence customers when Chinese tourists choose agencies?
|Reputation of the agency||68%|
|Service quality of the agency||41%|
What factors influence customers when Chinese tourists choose destination?
|Already been there||38%|
|Advice from acquaintance||20%|
What factors influence customers when Chinese tourists make the decision?
|Attracted by the destination||29.80%|
|Acquaintance,shopping environment, etc.||15%|
You can read also : how Chinese tourist choose their destination?
source: AC Nielson,CNTA (China National Tourism Administration)