WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They can provide advanced features to users such as e-commerce, task management, coupons, etc.  It is now the most popular e-commerce and task processing platform in China, and do not need to download. The following are the development trend and advantages of the WeChat mini-program in 2020.

 

Why every company in China should have a WeChat Mini Program?

1. The sales of WeChat mini program are increasing exponentially

2. Per capita visits, utilization and retention rate are increasing

3. More businesses benefit from WeChat mini-program

4.WeChat is creating a stronger business loop

5.Commercial scene construction

 

 

1. The sales of WeChat mini program are increasing exponentially

By July 2018, the number of WeChat mini-programs has exceeded 1 million. In 2019, the number of daily active users of mini-programs has exceeded 300 million, and more than 800 billion transactions have been created, a year-on-year increase of 160%.

2. Per capita visits, utilization and retention rate are increasing

Life services, education, catering, tools, and other categories are the main active accounts of WeChat mini-programs. Compared to last year, WeChat mini-program has a 45% increase in visits per capita, a 98% increase in usage per capita, and a 14% increase in retention.

3. More businesses benefit from WeChat mini-program

The percentage of revenue generated by WeChat’s official advertising increased from 56% to 76% for the long-tail mini-program.

4.WeChat is creating a stronger business loop

WeChat is trying to let mini-program get more exposures and will make mini-program more commercial through open screen ads, video ads, and incentive ads.

5.Commercial scene construction

WeChat will optimize the logistics tools of the mini-program in 2020, and establish the transaction guarantee system and brand certification system to ensure the commercialization of the WeChat mini-program.

 

 

Conclusion

Nowadays, If you want to start a business in China, creating the Wechat mini-program is an important part that cannot be ignored. If you want to know more about how this WeChat-based program can help you expand the business, please contact us.

 

See other Top article about WeChat

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