French fashion heritage exhibits on nanjing lu

If you’re the kind of person who believe everyone can have and wear its own style proudly, we would like to introduce you to a concept.

So Parisienne ( reveals the Parisian elegance that lies in every woman. To fulfill its mission, So Parisienne works closely with the most edgy and advanced made in France fashion designers.

Every woman has one day or another dream of experiencing what being a Parisian could be.

Paris, the city of fashion and Heritage

Sophie Marceau the femme fatale parisienne
Paris is the city of lights but also the city of fashion and luxury. French elegance is shining all over the world thanks to its heritage and ancestral know-how.

It is in Paris that the first catwalk in the world happens in 1858. One and half century later, the city keeps attracting fashionista from all over the world to discover a city of craftsmanship and ancestral know how in several fields such as embroideries, jewelries, leather bags and so on.

The French label Living Heritage Company called EPV (award for designers given by the French State and certifying the French origin of knowledge and creations). The EPV label includes big luxury company such as Van Cleef & Arpels, Boucheron, Hermès, Louis Vuitton etc.

The Entreprise du Patrimoine Vivant (Living Heritage Company, or EPV) label is a mark of recognition of the French State, put in place to reward French firms for the excellence of their traditional and industrial skills.

Awarded for a period of five years, the label brings together producers committed to the quality of their trades and products.

Created by the Law on SMEs of 2 August 2005 (Article  23), the EPV label may be awarded “to any undertaking that has economic heritage, consisting in particular of rare, renowned or ancestral skills which draw on a mastery of traditional or technically advanced techniques, and restricted to a particular geographical area”.


Some designers belong to the world of Living Heritage Company. They are the manufacturer of those biggest French luxury labels but are not allowed to communicate about their client, losing the chance to make their outstanding work known from the public.  Why not give them a place they deserve in the world of French creation and make their art standing out.


The French elegance is a match of big and small labels

French elegance is an attitude and a way to understand and wear fashion in your own style. The actual question is not what you wear, but how you wear it.

As Saint Laurent said: “Fashion fades, style is eternal.”

Let’s talk about style: three Parisian icons, and three different styles.

Three icons: Sophie Marceau, Marion Cotillard and Audrey Tautou. Each of them have their own style. One is more from the chic neighborhood of the left bank of Paris, near Saint Germain des prés, she loves diamonds and uniqueness. The style of Marion Cotillard is from Le Marais, which means avant-garde, daring, with a strong character she will prefer intensity and will wear rubies. Audrey Tautou, Montmartre style, is a fresh, natural beauty and sweet she will have an interest in tourmaline.

marion cotillard the avant garde parisienne

Three women who love fashion and have style.

What is fashion for a Parisian?

The construction of her style is based on accessories, jewelries and hats.

Come to discover how to construct a Parisian elegant style from October 10 to 12th at Shanghai Exhibition Center on Nanjing Xilu from 10am to 5pm.  南京西路(上海展览中心附近)

The So Parisienne team will introduce you French Elegance and Frank the jewel maker from Inedit, a French living heritage company EPV. Frank is working only on precious and very rare stones. He will sketch for you the jewelry of your dream made to order.



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