According to United Nation estimates, China has a population of over 1.4 billion people. The sheer number of Chinese citizens is reason enough to consider investment opportunities in the country. The best method to intoduce a brand in this ever evolving market is through digital marketing and digitization.

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Digital use in China

Digitization is the process of converting information into a digital format, allowing for it to be processed through an electronic such as a computer, cellular phone or tablet. This is the key to unlocking the door to Chinese consumers who are possibly the most connected consumers in the world. The country’s internet industry has picked up significantly.

 

Over the past 5 years, China has experienced a rapid transformation in the way Chinese use and view technology. According to an internet industry report by the Internet Society of China, the country has over 770 million internet users. About 97.5% of them consist of mobile internet users. The report also indicated that the total of online payment users had reached 531 million by the end of 2017. That was up 11.9% from a year earlier, with online shopping reaching a transaction volume of 7.2 trillion RMB. The country is home to more than 4 million websites, the world’s most extensive 4G network and a massive online marketplace consisting of local platforms.

As alluring as it sounds, foreign brands continue to struggle to grasp this market. This is because they lack the crucial element of local expertise. The Chinese market is nothing like the rest of the world. Their culture and previous stance regarding foreign influence, has formed an aesthetic and a certain requirement from brands. This market can only be entered into by integrating your brand with their platforms. It is essential that brands adjust to local tastes and preferences.

Digital platforms in China

This is how foreign enterprises can adapt to make their brands more attractive to the Chinese consumer through an informed digital strategy:

SEO (Search Engine Optimization) On Baidu

A brand’s presence on search engines is vital. SEO is a long-term strategy to improve the visibility of a company. The goal is to be on the top of the list as a result of frequently searched and adapted key-words, a crucial element of a SEO campaign. You need to find the key words your target market uses (in Mandarin) to search for goods and services, that will lead them to your website. The type of traffic you receive is also important as the only traffic that counts is that coming from a potential client.

 

Italdesign-GMA

Italdesign is one of the world’s leading companies in the provision of development services for the automotive industry. They provide a wide range of services dedicated to the development of new vehicles and industrial products, icluding styling, engineeriing, prototype manufacturing, testing and validation.

Italdesign contacted GMA to develop a competitive marketing strategy to enter into the Chinese market.

Our Mission:

  • Wechat & Weibo campaign
  • E-Reputation
  • SEO on Baidu

Results:

  • 80% exposure
  • More than 1.1 million views on Weibo posts
  • 1st result page on Baidu

In China, visibility is one of the most important goals that a brand should aim for. With the implementation of the Great Firewall, your popularity on foreign platforms means very little in China. Baidu is the dominating search engine and more than 90% of potential Chinese consumers start their research on the Internet. Your digital marketing strategy needs to ensure that your brand shows up on their searches.

Website Development

Language and format are very important in China. The website needs to be adapted according to local aesthetic preferences and all content must be available in Mandarin. It is strongly advised to be hosted locally to facilitate easier as well as faster access and ensure SEO (Search Engine Optimization). Baidu will not rank websites hosted in other countries or websites that are not in Chinese. Customer care must be capable of handling an influx of queries, in Mandarin, at local time.

Social Media

WeChat and Weibo are two of the biggest game players in this industry. They are unlike and incomparable to any one existing platform outside of China. WeChat is both a communication and a shopping tool. Increasingly, mobile payment apps such as WeChat Pay (similar to PayPal, but so much more) have become an indispensable part of their lifestyle. The platform  allows users to not only pay for goods, services and bills, but also book flights, hotels and train tickets. Weibo allows users to stay up to date with the latest news, interact with KOL’s (Key Influence Leaders) and keep tabs on what their favourite celebrities are wearing, eating and reading. Both WeChat and Weibo are great tools for bridging the gap between foreign brands and Chinese consumers, allowing for interaction and updates on the latest offers.

Twist&Drink-GMA

Twist&Drink is a child-friendly brand that has been in Austria since 1973. The drinks a have several fruity flavours and feature a unique twist opening. They are a family-owned company, producing over 50 million bottles of the popular kids’ drink each year.

Twist&Drink decided to go digital in China and they contacted GMA.

GMA-Solution: Develop a Social Media Campaign

Weibo
  • Account Setup
  • Content Promotion
  • Ads & Event Promotion
WeChat
  • Subscription account
  • Service Acount
  • Content Promotion
  • Interact with Customers
  • Promotion with WeChat Games
  • Promotion with Small Gifts

Chinese spend up to 3 hours a day on their phones browsing the web, communicating and shopping. It is important for foreign brands to take full advantage of this, through the platforms listed above as well as the many other platforms and strategies available. An online presence is essential, however a positive reputation is even better. Say goodbye to traditional marketing tools because this is a new technological era.

E-commerce Development

tmall b2d

According to the China Electronic Commerce Research Center, China’s online retail transaction volume reached 3.1 trillion yuan in the first half of 2017 and the number of online shopping users in China reached 516 million. The development of retail e-commerce has effectively stimulated the shopping potential of users. If you want to increase your sales in China, you have to join the China’s most popular e-commerce platforms: Tmall, JD.Com, Taobao, Little Red book.

GMA provides comprehensive and diversified professionally managed e-commerce services: registration/opening online shops, store decoration design, upload product, daily customer communication operation and maintenance, and optimization of promotional activities inside and outside the platform.

 

NANO Japan- GMA

Nano Japan is dedicated to the research and development of health and beauty foods. Chairman Nobustuna Sasak has studied this industry for over 42 years and developed a variety of top-quality natural health foods such as collagen, royal jelly, and resveratrol, which are easily absorbed by the body. Technology and so much more went into the latest research, so that health and beauty could be available at your fingertips.

GMA team provided social media promotion services for Nano
Japan, and also established a JD Global Store. We are responsible for daily JD operations, such as the online events of Double Eleven, Double Day Festival, etc., combined with social media promotion, we ensure Nano Japan brand awareness and enabling consumer conversion.

At GMA we can help you through the process of digitization and most importantly we can get you results. To be effective in your lead generation, you need to first develop a good e-reputation with the help of professionals. Our team consists of both local and foreign experts, giving us the advantage of understanding the client as well as the terrain. Feel free to comment, send us an email or come through to our offices for more insight.

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