hotel promotion in China

Ctrip, Qunar and eLong

How do we help you to promote your hotel in China?

N

Set up and manage platforms

We register and manage your hotel on the platforms

U

Baidu Seo

We bring your hotel results up on the search engine

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Online
reputation

Management of your hotel’s reputation and answer to the questions asked by the users on the forums

Follow-up

We will send you a detailed report every month and an analysis of the results.

referencing on Baidu and website

It starts with having a website translated into Chinese for various reasons. First, it will have more visibility with tourists from the Middle Kingdom. Although the country is beginning to internationalize, most Chinese understand very little English. The website is translated into Mandarin Chinese will allow the user to have a better user experience. Then it will be better referenced on Baidu and have a better position on the search engine than a website available only in English or French. Note that the algorithms of Google and Baidu are not the same. Baidu favors websites translated into Chinese character. SEO on Baidu cannot be overlooked, because 80% of your Chinese prospects will find you and contact you via this search engine. It is also essential to be hosted in China, in case of problems with the Chinese government, he can contact you easily.

We can help you do SEO on Baidu with our expertise and experience.

PLATFORMS BOOKING CTRIP, Qunar AND ELONG

Booking platforms are widely used in China. Just like booking.com or hotel.com, Chinese platforms have the same function: to find the best of their holiday destination. They are essential because most Chinese tourists prefer to book their hotel room on a booking platform rather than booking directly on the website of the hotel.

Our agency specialized in tourism can help you to create and manage your hotel online booking platforms.

ONLINE PRESS RELEASES

Press releases are very important to attract tourists to your hotel. They help to gain visibility and build trust among Chinese Internet users. To do this, your hotel must appear or be mentioned on different sites and blogs.

We have more than 2000 journalists online on our address book.

ONLINE REPUTATION

The Chinese consumer is very active in his travel planning. It is not just about finding a hotel, but it wants the right hotel. He will inquire about the different hotels and will look at the reviews and opinions of other consumers before booking a room. Our agency can help you manage your online reputation on tourism sites and forums.

FAQ

Frequently Asked Question about hotel promotion in China

WHY SHOULD I INVEST TO ATTRACT CHINESE TOURISTS?

Because China is the first outbound country.

According to the latest UNWTO report, the number of Chinese tourists amounted to more than 135 million, an increase of 6% over the previous year. In addition, they increased spending by 12% to $ 261 billion.

Unlike the days when Chinese tourists came only through organized tours, Chinese tourists today are more independent. They stay longer in a destination and spend more money than before.

WHAT IS CHINESE RESERVATION PLATFORMS?

Chinese booking platforms are used when planning travel. They inquire and compare the hotels before booking.

There are several types of online platforms in China including Ctrip, Qunar and eLong.

Ctrip is the largest travel agency in China. It holds more than 50% of the market. It combines three main functions, including booking a hotel room, purchasing transport tickets (trains and planes) and organizing and planning trips.

Elong and LY are the second largest platforms used in China and then comes Qunar in 3rd place.

Tourists can also leave comments and opinions on tourist platforms. About 11% of users read reviews and view ratings before booking a hotel room. The photos and description of the hotel and rooms are also very important in the buying decision of the user.

Should I use CHINESE SOCIAL NETWORKS TO ATTRACT CHINESE TOURISTS?

Yes, of course.

WeChat, the most used Chinese social network has more than 750 million active users per month. More than 4 million companies have created an official account on WeChat. The platform offers their fans a targeted and personalized user experience.

To have a loyal audience on WeChat, you must be present on the social network and publish regularly quality articles. Interesting content will be more shared and will give visibility and visibility to your hotel.

How to improve my hotel’s online reputation?

Word-of-mouth in China online is very important to the reputation of your hotel. There are diverse ways to build a positive reputation.

  • Build and animate a faithful community. We should not only be on WeChat, but also on other social networks such as Weibo, forums and blogs.
  • Use external sources. Press relations are very important to have better visibility and a positive online reputation.
  • Collaborate with KOLs (Key Opinion Leaders). They have a strong audience on social networks or on blogs. Thanks to their high reputation and reputation, they can give visibility to your hotel.

WHAT IS ONLINE FORUMS?

Online forums can help you to improve the reputation of your hotel. They have a considerable place, as they often place themselves on the first or second page on Baidu (the Chinese search engine).

Chinese Internet users like to inquire about Chinese forums before buying or booking. You will also find positive opinions as well as negative opinions on the product, the brand or the hotel. About 50% of dissatisfied customers will leave a negative opinion on the platform. We must try to minimize the negative opinions left by consumers or competitors on the forums by creating quality posts.

Our agency can help you build a good reputation on forums by using quality posts.

HOW DO I HAVE TO WELCOME TOURISTS IN MY HOTEL?

Your hotel needs quality services to welcome Chinese tourists. First of all, the ideal is to have a person at the front desk who speaks Mandarin. If it does not, you can simply print the brochures and flyers in Mandarin. Also, your hotel must offer the option to pay with debit / credit cards Chinese.

For a better service, your hotel needs to provide a kettle, umbrella, slippers and Chinese chains.

Remember that satisfied customers will recommend it to their family and social networks.