How Switzerland Attracted Tourists from China?
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Switzerland is not a very attractive country in terms of tourism for us, Europeans , but for the Chinese, it is one of the best destinations in Europe.
Switzerland is a small country, without worldwide recognized monuments, no wonderful landscapes or beaches. And yet this country attract hundreds of thousands of Chinese every year and is very popular in China for its mountains, cottages and luxury shops, especially for its watches.
According to the Federal Statistical Office of Switzerland, the number of tourists coming from the world decreased, but Chinese tourists in 2011 increased by 47%. The majority of Chinese tourists only stay a few days.
Thus many Swiss agencies specialized in organizing trips for Chinese have adapted their offers to Chinese tourists needs. They identified the most interesting places for this public and communicated on their strengths.
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Cottages
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Chinese do not have cottages in China. They appreciate these wooden houses with an incomparable charm.
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Switzerland is the land of cheese
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Switzerland is the land of cheese for the Chinese, with their Gruyère, a natural cheese. Chinese people usually do not like dairy products, and generally eat only cheese with little taste.
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Chinese like to discover the switzerland’s but agencies take good care to propose at least one Chinese meal per day to their Chinese visitors.
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Switzerland’s Folklore
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Chinese tourists like to bring thousands of funny pictures of them with Guillaume Tel’s costume, of the castle of Chillon or of women in traditional clothes.
That’s what we can see on the Chinese Internet !
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Lausanne has also taken a prominent place in the heart of the Chinese.
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Mountain landscapes
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Castles
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The Alps
The country where you find the most beautiful mountains in Europe is Switzerland in the eyes of the Chinese. Indeed, the majority of Chinese who work in travel agencies are convinced that the Alps are only available in Switzerland.
Nowadays Switzerland is the country of reference for Chinese who want to ski !
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Behind this is a poster but it does not matter, it’s wonderful 🙂
You should also know that the majority of Chinese people do not know that France has also many wonderful ski resorts.
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Luxury in Switzerland
Switzerland is a rich country and attracts wealthy visitors. Luxury Hotels, luxury watches’ shops, shops of Jewelry & Accessories and other luxury goods gives face to the wealthy Chinese tourist because they can affirm their social status.
Individual visas are delivered by the Swiss authorities and more and more visitors come to Switzerland with Business Visa with the support of their companies.
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Shopping
Chinese tourists are addicted to shopping when they travel abroad. Indeed they spend much than 50% of their budget to purchase luxury products. Chinese tourists in Switzerland will go shopping 3 days out of 10 on average.
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Switzerland is one of the most favored estination for Chinese businessmen or party officials who are fond of luxurious watches.
According to the latest survey by Ctrip.com (China’s largest online travel service provider), 80 % of respondents aged between 20 and 45 wanted to travel to Switzerland.
The boom of Chinese tourism in Switzerland is due to:
– The rapid growth of the Chinese economy
– The good communication of Chinese tourism agencies
-The adaptation of Switzerland to facilitate the stay of Chinese citizens. For instance, the capacity to withdraw money at ATMs throughout Switzerland with China Unionpay cards.
Marketing to China
I think you forget the most important reason that it has become a well visited destination in Europe: the commission that the tour guides and agencies get from the shops.
Yes, it is. In fact, not only Switzerland, but also most other European countries use commission to lure the groups. I’ll probably talk about that in later article. But this article focuses more on the marketing solution used in China 🙂
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I’m sorry, Switzerland has “no wonderful landscapes”????????? Wonderful landscapes is about all that Switzerland has.
“Switzerland is a small country, without worldwide recognized monuments, no wonderful landscapes or beaches.”
No wonderful landscapes, seriously? Have you ever been in Switzerland at all?
Switzerland is very close to France (where the author is from, I suppose). I suggest he goes there have a look sometimes 🙂
By the way, the Chinese tourists only represents a tiny fraction of the tourists going to Switzerland, far behind Germany, the UK, the US and even France (http://en.wikipedia.org/wiki/Tourism_in_Switzerland), so yes, in general Switzerland is a pretty “attractive” country for Europeans.
Hi
My meaning was no beaches Landscapes …
After I put mountain Lanscapte. 😉
No need to be mad.
Switzerland is pretty attractive, but for Rich Chinese it is very attractive.
And Yes, I am French and have been there 2times, but what is important is not what I think but how Switzerland communicate to attract Chinese Tourists.
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