For the first time in its history, China has more than 300 billionaires. It became the second country with the most billionaires after the United States that have 537 billionaires, including Bill Gates, the richest man in the world with a fortune estimated at $ 78.8 billion according to Forbes.

Here are these Chinese billionaires.

Who are the billionaires?

In 2015, they are exactly 430, an increase of 72 compared to last year. The US have 56 more billionnaires than the previous year. In the top of these billionaires we can found Li Hejun, who recently became the richest man in China. His fortune is amounted to 30.5 billion dollars, again according to Forbes. He owns Hanergy, a renewable energy company, specializing in hydroelectric power and plans to release cars that will drive through the power of the sun. Then in second place we can find Wang Jianlin, a real estate entrepreneur who owns Dalian Wanda Group, the first real estate company in China and who recently purchased a 20% interest in Atletico Madrid for 45 million dollars. His fortune is amounted to 24.1 billion dollars, and he is the 29th billionaire in the world.

In third comes Jack Ma, the founder of Alibaba Group, an e-commerce website bringing together two e-commerce platforms Taobao and Tmall. His fortune is estimated at 22.4 billion dollars. He is the 33th richest man in the world. In the other sectors, there is the Internet or technology industry with Ma Huateng who has a very powerful technology company called Tencent, Robin Li, who created Baidu, the first search engine in China, Lei Jun, who founded Xiaomi, the second largest company in mobile phones in China after Apple. The mining sector is also found with Wang Wenyin who has Amer International Group, which include cables and copper products and food with Zong Qinghou, founder of Hangzhou Wahaha, a company that products beverages.

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A symbol for billionaires: the private jet

A tool increasingly present and that shows the richness of the Chinese is the private jet. Indeed, 805 business jets will be purchased by 2025 according to Embraer, a Brazilian aircraft company. In fact, billionaires are businessmen who need to move within the country or abroad, and the private jet has become a practical means of transport, and also to rise socially since owning a jet is a very good thing in China, something that gives a lot of “face”, critical in the country. China has 1,000 Chinese called “super rich” and their average fortune is amounted to 1.04 billion dollars, which allows them to easily purchase a jet.

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Millionaires in China

The number of billionaires seems to fly and it is the same for millionaires. As for its billionaires, China is the second country to have the most millionaires after the United States. In 2014, 2.4 million Chinese were millionaires. They were 1.5 million in 2013, making 14% of the total. Chinese millionaires are present on the agri-food and tobacco fields.

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The pool of very rich increases every day and they get younger! It has been projected that by 2020 there will be more billionaire in China than anywhere else in the world.

For your brand this means :

More very big investors that are, just like every other Chinese, very interested in the markets outside China, Western, and African market alike.

What you should do is

Increase your brand image and brand awareness as much as you can to become a trustworthy and famous brand in their eyes.

Who knows…

Let’s say you are a start up owner and you want to sell your company, be seen in China and maybe Alibaba will make you an offer you can’t refuse.

Let’s say you are a High Tech company wanting to enter the Chinese market that need a partnership with local internet firm, doing business with Ma Huateng would be most useful.

For all of these you need to use the right channel, to give the right message to the right millionaires and billionaires for huge investments in the end.

  • SEO
  • Online PR

Both tools are two of the most important digital marketing technique for that.

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