Xiao Mi Pays Ten Million for one single Ad

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The online bidding for advertising on Spring Festival Eve Entertainment (or The CCTV New Year’s Gala is a Chinese New Year special produced by China Central Television. The broadcast has a yearly viewership of over 700 million viewers, making it one of the premiere television events of Mainland China. The show features various acts, such as drama, dance, music, and comedy. from wiki

Spring Festival eve Entertainment

Spring Festival eve Entertainment

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The surprise this year is the Mobile producer, Xiao Mi has obtained the rights on the entertainment for the Spring Festival show.
It’s estimated that Xiao Mi has to pay around ten million yuan for its bid.

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A fierce competition between middle class mobile producers has begun.

Xiao Mi 1

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