What’s the trend and what opportunities are out there for your future business?
China International Travel Mart (CITM) 2014 was held In Shanghai, China at Shanghai New International Expo Centre. The Asia’s largest professional travel mart has been attracted Participants came from different areas of the travel industry which including travel agencies, hotels, airlines and travel related companies from international and domestic tourist organizations. Over 80,000 people attended CITM from November 14-16, 2014.
Most of companies will adopt E-commerce marketing strategy in tourism in next few years because of Chinese market trend and customer’s purchasing behavior.
One of the oldest Chinese travel agency China International Travel Service Limited has announced that they will focus their travel business on Ecommerce and aim to become the most professional travel brand on the E-commerce site. As we all know the biggest online travel site Xiecheng, or Quna’er and one of the most competitive travel site new star –Tuniu have all been gained their market share on the Ecommerce. This is not just because they are simply following the trend, but with Chinese favorable economic policy to travel industry and supporting from Chinese government. Estimate from travel industry professionals, China will exceed more than 5 billion people to go travel abroad and most of them will choose to get information online and social media platform or from people have been visited the sites overseas.
Great news from APEC CEO Summit during the CITM that new policy of tourist vis
a and business visa were signed between China and American.
This new visa agreement allows more Chinese tourist to go American and other additional countries more easily and convenient. This is a huge opportunity and turning point for Chinese Tourism industry. Most of U.S hot travel destination will benefit from this policy. Guam Visitors Bureau Deputy General Manager Nathan Denight said that with the newly implemented visa extension policy for up to 10 years between the U.S. and China, flights from United and Dynamic Airways, more resources and more spotlight in Guam for Chinese visitors to visit and shopping with tax-free etc. this changes of policy will tremendous growth for both China and overseas countries.
CIMT officially announced the topic of CIMT 2015- “The Silk Road” before this year CITM was closed. It encourages all the different travel agencies, Hotels and tourist organizations think of a topic to attract their potential customers with an interesting way. Share the resource between countries and marketing online to offline will be the main promotion strategy of all, such as family trip with a topic will be highly recommended.
In regards to online to offline strategy, promotion of official online website,APP, online customer service and Wechat public platform will be greatly promoted in next year tourism industry so that the campaign can figure out what customer want for their trip and gain the most of the insight of customer and then delivery it in the offline activities
To sum up, how you grab a big opportunities in the coming year of tourist industry is really depends on how you do the online marketing with great digital strategy and do it well on both online and E-commerce.
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