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Insights on China’s Top Search Terms in 2013


If you want your business to succeed in the global market, it’s important to pay attention to the various search terms that are popular around the world. To help with that, we’re going to take a look at China’s top search keywords for 2013. This is information you can use if you’re trying to reach the Chinese population – which has over a billion citizens currently. This is a huge market, and it’s interesting to see what all these people search for when they’re online.


China’s Top Search Terms for 2013


Here’s our look at some of the specific search terms that were most popular in one of the world’s most populous countries – China. As you may or may not know, Baidu is the country’s most popular search engine by far, and the data below comes from them.


  • Weather – This may or may not come as a surprise, but the most searched for term in China was about the weather.

  • Taobao – This is a new website launched by the people who brought us AliBaba, a company that made billions of dollars. The new startup was interesting to a lot of Chinese.

  • Wu Dong Qian Kun – This is a very popular novel written by Li Hu. The book is a fantasy kung fu story that takes place in ancient China.

  • The Tang Door – This is another very popular novel in China – a country that appears to do a lot of reading!

  • Double Chromosphere – This search term describes a form of Chinese lottery that shows a lot of people in China dream of being rich.

  • Baidu – People searching for the largest search engine in China isn’t too surprising when you consider people go to Google to search for Google.

  • Qzone – Forget Facebook, this is China’s favorite social media website and it had quite a few searches in 2013, showing how popular it became since starting.

  • Ya’an Earthquake – Other things were quick to hit the radar of the Chinese people, like the Ya’an Earthquake for instance. When it hit, a spike of searches surrounding the topic really began to take off.


Examining the list above, it’s easy to see what is important to a lot of people in China. While this information may not help you much if you run a local website for a small town in the United States, it’s still interesting to take a look at the differences between the East and West when it comes to search terms. Be sure to leave a comment if you have any thoughts about this list.

What do you think the most popular search terms in China will be for 2014?

jennyWritten by: Jenny Corteza is a fan of Rogue Valley MEMS because her sister’s cousin is a nurse who works in the health industry. Jenny works as a social media optimizer for different companies in the United States.

Marketing China