Jissbon Advertising Campaign

 

Today we will introduce to you an interesting campaign from Jissbon, a famous brand of condoms in China.

February 14, Jissbon launched an O2O interactive event in the theme of “JJ send song”. This event started in sina weibo and wechat in the meantime. Jissbon’s AD battle begun in 2014 with the theme of “Please women”.

jisbon

Participants were invited to sign up in event. And say a loving word for the beloved her, they won an exclusive tailored songs. Lovers express their love in marriage registration office. White-collar worker is surprise when love express arrived. Love-struck man proposes to his girlfriend on the subway… All this let passers-by or colleagues very touched and envy.

Video

 

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Marketing China