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Outbound tourism in China has undergone significant changes in recent decades. The volume of international travel by Chinese travellers grew from 10 million in 2000 to nearly 100 million in 2013
If shopping tourism to Europe is still a thing, Chinese tourism is shifting toward a more adventurous kind of tourism. Illustrated with a trend of independant travellers to destinations such south east Asia.
From reasearch on the destination, to hotels booking, restaurant, flight tickets, everything is online and multi-channel. Therefore being present on both social media, forum and booking platform is a must.
Contact us to get started and get one of our Expert opinion on your Best Options to attract Chinese tourists.
Social Media Marketing has become the strategy to adopt in the tourism industry in China. A social network is more personal and encourages sharing by word of mouth.
One of the effective way to reach the Chinese travelers is advertising through search engines. Baidu, is by far the leader of Chinese search engine, with nearly 80% market share. Ranking on Baidu requiere a chinese website as well as good content regular in Mandarin.