China’s shift from traditional to digital media is also reflected in declining spend on TV and print. In 2016, TV spend accounted for 24.2% of total media ad spending, or $18.92 billion. That’s less than half of digital’s share. Actually China is ultra connected.

Baidu is a powerful portal with 70% of the Chinese search engine market. Baidu is akin to ‘China’s Google’ and from our perspective a vital element of any serious campaign. Indeed 75% of all first stage research is conducted via this engine.

Baidu is a powerful portal with 70% of the Chinese search engine market. Baidu is akin to ‘China’s Google’ and from our perspective a vital element of any serious campaign. Indeed 75% of all first stage research is conducted via this engine.

China can be challenging and also very lucrative. To have a successfull business you’ll have to adapt to the Chinese mindset, culture & language, adopt its forum & media (Wechat/Weibo/Baidu/T-Mall/Zhihu..).

Baidu is THE most used search engine in China. In order to rank a website in Mandarin hosted in China or neighbor country is necessary. We have experience developping well optimized website for China.

Creating Business account on Chinese social Media is only the first step and the easiest one. If you are not ready to create regular, valuable content, don’t bother with creating an account or look for agency that does it. Turns out we are pretty good at it.

Those are all great platforms, highly trusted by Chinese consumers. However, to unlock their potential you will need to work on your e-reputation with side campaigns.

They are huge and have an incredible power over chinese consumers. Find the perfect fit for your brand and you’ll be set for success. Now, their is a whole lot of fake KOL and having someone with contact can greatly help navigate this ocean.