Are you Doing it right?
WHAT are CHINESE CONSUMERS LOOKING FOR WHEN buying IMPORTED SPIRITS?
The Social Status. Imported spirits are more expensive than local spirits. If you are able to buy imported spirits, it shows to your peers that you have wealth.
Everything is easier online
55% of Chinese alcohol consumers have started to order liquor online and young consumers plan to buy more alcohol products via the Internet. The web provides a greater selection. delivery is convienient.
CROSS-BORDER E-COMMERCE PLATFORMS
Tmall, Taobao and JD are the giants of the e commerce. They are the biggest platforms and also the bests in terms of quality and safety. Two important points in China.
Do you have a website?
We strongly suggest you to create a website in mandarin hosted in china to be able to rank on chinese search engines for credibility & visibility.
Contact us to get started and get one of our Expert opinion on your Best Option for Selling on the Chinese Market.
E-Reputation: The Word of Mouth
WECHAT the swiss knife of chinese social media
The platform is known for its communication services in which users can send messages, share images and videos, voice call and video call other users on a closed network. Having an account on WeChat enables you to promote and sell your brand product on the same plateform.
BRANDING BECAUSE IN CHINA IT’S EVERYTHING
Chinese consumers are followers, they won’t go for an unknown brand but a rather famous and reputable one. China internet eco-system is highly viral, you’ll have to play on it and make poeples hear about you.
USe PR TO IMPROVE YOUR IMAGE
In China, as in other countries all over the world, consumers don’t read newspapers anymore. They mostly prefer news online in the form of scoops. But press is always powerful. Chinese people trust the news they read. If they read a digital press article about your spirit brand, they will be more interested about you.