how can us companies succeed in china?

In China Nothing is easy but everything is possible!

US-China business opportunity

EXPORTATION STILL ON THE RISE

Exports to the U.S. rose 11.3 percent year on year in 2018, while imports from the U.S. to China rose 0.7 percent over the same period. China is currently the US largest goods traiding partner. For instance in 2017, $129.9 billion billion worth of US good were exported to China.

TOP MARKET FOR EXPORTATION TO cHINA

  • Machinery
  • miscellaneous grains
  • Seeds
  • Fruits
  • Agricultural products (soybeans – cotton – meats )
  • Milk powder & other baby products
  • Vitamins
  • Cosmetics
  • Watches and other jewelry
  • Niche fashion brands

Source Statista, BBC and US gov

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in CHina Digital Marketing is king

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TRADITIONAL MEDIA CONTINUES TO DECLINE

China’s shift from traditional to digital media is also reflected in declining spend on TV and print. In 2016, TV spend accounted for 24.2% of total media ad spending, or $18.92 billion. That’s less than half of digital’s share. Actually China is ultra connected.

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no google: Baidu is dominating in china

Baidu is a powerful portal with 70% of the Chinese search engine market. Baidu is akin to ‘China’s Google’ and from our perspective a vital element of any serious campaign. Indeed 75% of all first stage research is conducted via this engine.

E-reputation is a key point to your digital strategy

B2C or B2B, it is the same, if no one talk of you then you are no ones. Chinese consumers or business man do not take risks and being from the US still help but it is not enough anymore to succeed in China.

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There is no problems, only solutions

China can be challenging and also very lucrative. To have a successfull business you’ll have to adapt to the Chinese mindset, culture & language, adopt its forum & media (Wechat/Weibo/Baidu/T-Mall/Zhihu..).