US-China business opportunity
EXPORTATION STILL ON THE RISE
Exports to the U.S. rose 11.3 percent year on year in 2018, while imports from the U.S. to China rose 0.7 percent over the same period. China is currently the US largest goods traiding partner. For instance in 2017, $129.9 billion billion worth of US good were exported to China.
Get a Free consultation today with one of our expert to disuss about the best solutions to exepend your business on the chinese market.
in CHina Digital Marketing is king
TRADITIONAL MEDIA CONTINUES TO DECLINE
China’s shift from traditional to digital media is also reflected in declining spend on TV and print. In 2016, TV spend accounted for 24.2% of total media ad spending, or $18.92 billion. That’s less than half of digital’s share. Actually China is ultra connected.
no google: Baidu is dominating in china
Baidu is a powerful portal with 70% of the Chinese search engine market. Baidu is akin to ‘China’s Google’ and from our perspective a vital element of any serious campaign. Indeed 75% of all first stage research is conducted via this engine.
E-reputation is a key point to your digital strategy
B2C or B2B, it is the same, if no one talk of you then you are no ones. Chinese consumers or business man do not take risks and being from the US still help but it is not enough anymore to succeed in China.
There is no problems, only solutions
China can be challenging and also very lucrative. To have a successfull business you’ll have to adapt to the Chinese mindset, culture & language, adopt its forum & media (Wechat/Weibo/Baidu/T-Mall/Zhihu..).