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Exports to the U.S. rose 11.3 percent year on year in 2018, while imports from the U.S. to China rose 0.7 percent over the same period. China is currently the US largest goods traiding partner. For instance in 2017, $129.9 billion billion worth of US good were exported to China.
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China’s shift from traditional to digital media is also reflected in declining spend on TV and print. In 2016, TV spend accounted for 24.2% of total media ad spending, or $18.92 billion. That’s less than half of digital’s share. Actually China is ultra connected.
Baidu is a powerful portal with 70% of the Chinese search engine market. Baidu is akin to ‘China’s Google’ and from our perspective a vital element of any serious campaign. Indeed 75% of all first stage research is conducted via this engine.
B2C or B2B, it is the same, if no one talk of you then you are no ones. Chinese consumers or business man do not take risks and being from the US still help but it is not enough anymore to succeed in China.
China can be challenging and also very lucrative. To have a successfull business you’ll have to adapt to the Chinese mindset, culture & language, adopt its forum & media (Wechat/Weibo/Baidu/T-Mall/Zhihu..).